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[Video] The Role Your Brand Plays In Driving Leads Online

1 minute read

Chris Leone   by Chris Leone March 18, 2019
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. 
 
Todd’s previous roles include CMO of Virginia Credit Union, Head of Social & Emerging Marketing Channels at Circuit City, and Vice President of Marketing for Aaxis, a global ecommerce consultancy. 
 
Todd’s new consulting practice, Four Ten Commerce, helps brands connect the impact of their marketing and digital transformation efforts to the growth of their business.
 
Watch the video to learn how brand and direct response, data-driven marketing intersect, and where you should focus your attention in branding your business (hint: it depends).
 
In this episode, we discussed: 
  • Why ‘brand’ matters, even to a performance marketer
  • The difference between awareness and preference
  • How brand can create a pull-through effect and drive more leads
  • The non-linear nature of the buyer journey
Watch now:

The role brand plays in driving leads and sales online

 

WebStrategies Live- The Role Brand Plays in Driving Leads Online

Catch up on past episodes of WebStrategies Live on our video library.

 


 

As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.

 

Topics: Digital Marketing, Branding, Videos

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