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[Video] Using Your Customer’s Data To Increase Engagement, Retention, and Upselling

1 minute read

Chris Leone   by Chris Leone May 13, 2020

As a marketer, are you paying enough attention to your current customers?

Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand.

In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.

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Want more free digital marketing advice? Catch up on past episodes of WebStrategies Live on our video library.

 

 


 

As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.

 

Topics: Branding, Videos

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