Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large.
So what exactly is marketing automation, and why should you care?
Marketing automation platforms, as the name suggests, allow users to automate some of their marketing and sales activities, with the goal of identifying higher quality leads, nurturing those leads to improve conversion rates, and retaining and growing relationships with existing customers.
While marketing automation can be beneficial to just about any type of business, it can be especially powerful for some. From efficiencies gained by automating steps in the sales funnel to increasing the rate at which leads become customers, automation can have a big impact on your sales and marketing ROI.
Watch our recent Facebook Live broadcast below to learn who can benefit most.
How to choose a marketing automation platform
With dozens of marketing automation platforms available with a wide range of features and prices, it's tough to know where to start. Our broadcast covers what to look for depending on the size of your business and how much data you have on your customers and prospects.
Watch the recording of our broadcast below. If you have additional questions, feel free to reach out to me at firstname.lastname@example.org.