Inbound Marketing & Sales Development Inspiration

How Much To Spend On Marketing in 2018 [Recording]

Posted November 7, 2017
1 minute read
How much should your company spend on marketing in 2018? On a recent Facebook Live, we discussed some of the factors impacting marketing budgets for 2018. From what has transpired in 2017, what's projected in 2018, to what is working best in digital marketing and what to pull back on, our broadcast covers many of the considerations when finalizing your marketing spend for 2018.
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Topics Marketing budgets, Digital Marketing

Security Company Marketing Budgets [Recording]

Posted October 19, 2017
1 minute read
In our recent survey of security providers, the most common marketing challenge was generating new quality leads, followed by figuring out where to focus marketing efforts. Of course the latter is all about figuring out the best way to bring in those all important quality leads, at the best ROI. Many security companies aren't sure what they'll need to spend on marketing to generate results and where they should focus those funds.
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Topics Marketing budgets, Security Company Marketing

How Much Should Security Companies Budget for Marketing in 2018?

Posted August 28, 2017
5 minute read
We’ve written several articles about online marketing budgets in a variety of industries, and as we've worked with security alarm companies across the country, we’ve identified a realistic marketing budget calculation for firms providing a combination of commercial and residential security offerings.
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Topics Marketing budgets, Digital Marketing, Security Company Marketing

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

Posted May 1, 2017
11 minute read
There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.
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Topics Marketing budgets, Email marketing, Digital Marketing

How Much To Budget For Marketing Automation

Posted March 21, 2017
4 minute read
The term "marketing automation" has been mentioned a lot over the past several years. It's considered the marketing technology that is most likely to deliver significant, measurable ROI. As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology.
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Topics Marketing budgets, Inbound Marketing, Marketing Automation

SEO Strategy- Budgeting for SEO [FB Live]

Posted March 15, 2017
1 minute read
In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.
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Topics Marketing budgets, SEO, Digital Marketing

How Much to Budget for SEO

Posted March 3, 2017
9 minute read
How to Develop the Best SEO Marketing Budget It depends, of course. If you’re just now, in 2017, starting to think about SEO for the first time, this probably isn’t the right blog for you. Check out this Beginner’s Guide to SEO from Moz. For those trying to figure out how much to spend on SEO, you’re in the right place. When it comes to SEO spending and budgeting, be sure to have an ultimate goal in mind and a desired return on that investment (ROI) right from the start.
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Topics Marketing budgets, SEO

How Much Should You Budget For Content Marketing?

Posted February 21, 2017
7 minute read
Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed. Interest in content marketing is rising by leaps and bounds and it has become a focal point for nearly all marketers and businesses.
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Topics Marketing budgets, Content marketing

[FB Live Recording] How Much To Spend On Marketing

Posted November 20, 2016
1 minute read
Watch The Recording:
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Topics Marketing budgets, Digital Marketing

Why You're Not Paying Enough for SEO

Posted November 7, 2013
3 minute read
I've dedicated several posts on WorkIt Richmond to the changing winds of the search industry. From Panda, to Penguin, to Hummingbird. Despite their cute, harmless names, these updates have changed our corner of the marketing world more than anything else in the last decade.
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Topics Marketing budgets, Inbound Marketing, SEO