Inbound Marketing & Sales Development Inspiration

[FB Live Recording] How Much To Spend On Marketing

Chris Leone   by Chris Leone November 20, 2016

Watch The Recording:

In today's episode of Facebook Live, Phil and I discuss how much to budget for marketing. Due to some audio challenges, the first seven minutes are difficult to hear. The clean audio begins at 7:10.

0:00s - 7:10s Audio difficulties. Skip ahead :)
7:10s [START HERE] How much to spend on total marketing
7:45s The four variables impacting total marketing budgets
11:55s How much marketing budget goes towards digital?
12:37s Trends in online versus offline channel spend over time
14:18s What’s included in digital marketing spend
18:08s What is the most successful channel?
20:40s The dirty little secret in digital marketing right now
24:35s What kind of ROI can I expect from digital marketing?
25:23s How does audience age impact investment?


1) Marketing Budget Calculator



2) Blog post: How Much to Spend on Marketing in 2017

2017 Marketing Budgets.png




As President, Chris is responsible for leading all the day-to-day operations of WebStrategies. His work has been featured on the Google Analytics and Hubspot blogs, and he’s a regular columnist for the Richmond Times Dispatch.


Topics: Marketing budgets, Digital Marketing

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