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Inbound Marketing & Sales Development Inspiration

Understanding The Basics Of Online Privacy

Posted October 14, 2013
3 minute read
The internet is the most trackable and accountable marketing medium we have today. Marketers and business analysts want more information about their visitors while visitors want their privacy. It's a tug-of-war.
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Topics Google Analytics

Google Analytics Not Provided - What Is It?

Posted October 1, 2013
2 minute read
What Is Not Provided?
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Topics SEO, Reporting, Google Analytics, Web Analytics, Digital Marketing, Data

Four Ways To Quickly Measure Website Success

Posted September 25, 2013
4 minute read
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Topics Google Analytics, Web Analytics, Digital Marketing

Measuring Success Online: The Multi-Channel Attribution Report

Posted September 18, 2013
4 minute read
I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.
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Topics Reporting, Google Analytics, Web Analytics

Back to the Basics, III: Using Google Analytics Custom Reports

Posted September 16, 2013
4 minute read
By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80 different ways to slice and dice your website's data. But wait, there's more! Most reports will visualize your data multiple ways, including as a pie chart, word cloud, comparison chart, pivot table, and map overlay.
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Topics Pay Per Click, Google Analytics, Web Analytics

Google Analytics - Back To The Basics pt. 2 - Advanced Segments

Posted September 9, 2013
5 minute read
In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature that uses the word “advanced” in a segment called “back to the basics” - just roll with me here).
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Topics Google Analytics, Web Analytics, Digital Marketing

Google Analytics – Back To The Basics pt. 1

Posted August 19, 2013
5 minute read
The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean and why should we care?
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Topics Google Analytics, Web Analytics, Digital Marketing

Google Analytics Advanced Segments Simplified

Posted August 16, 2013
5 minute read
In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature that uses the word “advanced” in a segment called “back to the basics” - just roll with me here).
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Topics Google Analytics

What should my minimum browser resolution be when building websites in 2012?

Posted December 29, 2011
2 minute read
At WebStrategies we tend to design websites with a 1024px resolution with an infinite background. Why? - because we want to try and ensure the lowest common denominator of users are able to view the site at the smallest resolution which happens to be 1024px for our sites. I thought it might be time to review these stats with the new year only a few days away to better understand what my minimum browser resolution should be when building our websites in 2012. I decided to examine our Google Analytics account and discovered something interesting - its seems we might not be out of the 1024px woods just yet.
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Topics Google Analytics, Website Development, Web Analytics

Web Analytics – Breaking a Tradition of Uncertainty

Posted November 5, 2011
2 minute read
Moneyball is a popular movie out these days and it is a true story about how the Oakland A’s baseball team (and it’s GM) has to re-assemble the team and finds all of baseball's conventional wisdom is wrong. Forced to reinvent his team on a tight budget, the team's GM and a partner use statistical data to analyze and place value on players who the scouts say are flawed but the data says they have the ability to get on base, score runs, and win games. These new methods challenge traditional approaches to the game and the GM is scourned because they claim he is tearing out the heart and soul of the game. When you couple the premise of this movie with Wanamaker's famous quote - "I know half my advertising works, I just don't know which half" - one can't help but embrace the advantages of using the right web analytics data to optimize marketing campaigns.
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Topics Google Analytics, Web Analytics, Digital Marketing