Inbound Marketing & Sales Development Inspiration

Web Analytics - Creating a Foundation for Marketing Success

Posted September 8, 2014
1 minute read
An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the greatest deficiency among marketing agencies is their lack of analytics and meaningful KPIs. See chart below.
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Topics Google Analytics, Web Analytics, Conversion Rate Optimization

How to Measure Online (and some offline) Marketing

Posted February 26, 2014
4 minute read
Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t know what worked and/or how well it worked. Here’s a quote from a famous man that underscores this -
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Topics Internet Marketing, Inbound Marketing, Google Analytics, Web Analytics, Marketing Automation, Digital Marketing

Five Of The Biggest Challenges Facing Online Marketing

Posted January 30, 2014
10 minute read
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.
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Topics Pay Per Click, SEO, Google Analytics, Social Media, Digital Marketing

Consumer Response To Real-Time Marketing

Posted November 14, 2013
4 minute read
The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.
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Topics Google Analytics, Web Analytics, Digital Marketing, Data

Understanding The Basics Of Online Privacy

Posted October 14, 2013
3 minute read
The internet is the most trackable and accountable marketing medium we have today. Marketers and business analysts want more information about their visitors while visitors want their privacy. It's a tug-of-war.
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Topics Google Analytics

Google Analytics Not Provided - What Is It?

Posted October 1, 2013
2 minute read
What Is Not Provided?
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Topics SEO, Reporting, Google Analytics, Web Analytics, Digital Marketing, Data

Four Ways To Quickly Measure Website Success

Posted September 25, 2013
4 minute read
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Topics Google Analytics, Web Analytics, Digital Marketing

Measuring Success Online: The Multi-Channel Attribution Report

Posted September 18, 2013
4 minute read
I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.
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Topics Reporting, Google Analytics, Web Analytics

Back to the Basics, III: Using Google Analytics Custom Reports

Posted September 16, 2013
4 minute read
By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80 different ways to slice and dice your website's data. But wait, there's more! Most reports will visualize your data multiple ways, including as a pie chart, word cloud, comparison chart, pivot table, and map overlay.
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Topics Pay Per Click, Google Analytics, Web Analytics

Google Analytics - Back To The Basics pt. 2 - Advanced Segments

Posted September 9, 2013
5 minute read
In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature that uses the word “advanced” in a segment called “back to the basics” - just roll with me here).
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Topics Google Analytics, Web Analytics, Digital Marketing