We experienced quite a show in Atlanta on January 25 and 26 at the International Production and Processing Expo! If you missed it, here are some highlights of the event:
We felt safe at the expo and the IPPE staff had a well-thought-out plan for mitigating health issues. (Additionally, the 10 miles of walking through the Georgia World Congress Center certainly helped our heart health!)
The number of equipment manufacturers who exhibited was significant and we enjoyed speaking with many businesses about how it felt to be back at a large industry trade show with their teams. Meeting their customers in person was one of the main benefits of attending the show, along with showcasing specific product lines and explaining to prospects how their equipment can improve production processes.
More automation, increasing production capacity, and improving product quality appeared to be the major topics of discussion.
Booth traffic varied from company to company. Booth location certainly played a factor in this, however, we heard from several people that show traffic was down compared to 2020.
Personally, we enjoyed spending quality time with some of our clients and getting to see them in action promoting their products at the show. It was also great to see several teams of students from high schools and universities learning about manufacturing as they explored booths.
What is the Future of Trade Shows?
As a digital marketing company, we understand the desire of equipment manufacturers to continue exhibiting at trade shows. We also encouraged everyone we spoke with to think about the other 360 days in the year and how digital strategies can help them "exhibit" to an audience that is looking for their product solutions online.
Do you have more trade shows on your calendar? If so, make sure to read How Digital Marketing and Trade Shows Can Go Hand in Hand to make sure that you are getting the most out of upcoming events from a digital perspective.