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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Content Marketing?

brian-marsh Brian Marsh Posted February 21, 2017 7 minute read

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed...

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Topics: Marketing budgets, Content marketing

What Is The Best Digital Marketing Formula?

Chris Leone Chris Leone Posted November 6, 2015 5 minute read

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue,..

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Topics: Content marketing, Personas, Digital Marketing

Are you expecting long-term results from short-term tactics?

Administrator Administrator Posted November 3, 2015 3 minute read

There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained,..

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Topics: Content marketing, Pay Per Click

The Top B2B Digital Marketing Strategies

Chris Leone Chris Leone Posted October 18, 2015 4 minute read

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..

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Topics: Content marketing, Inbound Marketing, SEO, Marketing Automation, Digital Marketing, Data, B2B Marketing

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015 3 minute read

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: Content marketing, Personas

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015 3 minute read
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Topics: Content marketing, Inbound Marketing, Personas, Digital Marketing

Get better marketing results by reverse engineering your customers

Neal Lappe Neal Lappe Posted May 30, 2015 3 minute read

Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics..

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Topics: Content marketing, Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

Create a sales & marketing machine - 4 steps to sales success

Neal Lappe Neal Lappe Posted May 20, 2015 4 minute read

How to win the hide & seek game with your buyers

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Topics: Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Online Marketing, Marketing Automation, Digital Marketing

3 compelling reasons to be a blogger

Neal Lappe Neal Lappe Posted May 7, 2015 3 minute read

Blogging is "the bomb" and this post gives 3 compelling reasons to blog, along with some suggestions about how to get started. However, first, let's get one thing straight. For those of you on the..

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Topics: Content marketing, Inbound Marketing, Blogging, Online Marketing, Digital Marketing

The Content Marketing Framework

Administrator Administrator Posted March 11, 2015 2 minute read

Everyone is talking about the role of content marketing in 2015, but with an overwhelming amount of possibilities for content, where should you start? And how will you know if you’ve been..

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Topics: Content marketing

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