In the next 5 years industry experts predict online marketing will comprise 35% of total marketing spend compared to 21% in 2012. Online display marketing, more practically known as banner ads and the like, is expected to grow at a compounded annual rate of 20% over the next 5 years, surpassed only by growth rates in social and mobile. By 2016 experts expect display marketing to represent 36% of total digital marketing spend and nearly 13% of total marketing spend, offline and online. While search engine marketing, including SEO and paid search, will still have the lion’s share of total digital spend at 44%, online display marketing spend won’t be far behind at 36%. This all makes sense as more consumers’ “eyeballs” go online to consume content, including that of traditional TV. In summary, branding activity will continue to move online and much of it will be in the form of display marketing.