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Inbound Marketing & Sales Development Inspiration

Is Your Digital Marketing Out of Date?

Posted April 22, 2015
4 minute read
Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of their most pressing business challenges. Do you fall into that bucket?
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Topics Inbound Marketing, Pay Per Click, SEO, Display Advertising, Digital Marketing

The Basics of Display Advertising

Posted September 9, 2014
4 minute read
Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch.
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Topics Display Advertising, Digital Marketing

Display Marketing Trends

Posted November 2, 2012
2 minute read
In the next 5 years industry experts predict online marketing will comprise 35% of total marketing spend compared to 21% in 2012. Online display marketing, more practically known as banner ads and the like, is expected to grow at a compounded annual rate of 20% over the next 5 years, surpassed only by growth rates in social and mobile. By 2016 experts expect display marketing to represent 36% of total digital marketing spend and nearly 13% of total marketing spend, offline and online. While search engine marketing, including SEO and paid search, will still have the lion’s share of total digital spend at 44%, online display marketing spend won’t be far behind at 36%. This all makes sense as more consumers’ “eyeballs” go online to consume content, including that of traditional TV. In summary, branding activity will continue to move online and much of it will be in the form of display marketing.
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Topics Display Advertising, Digital Marketing