Inbound Marketing & Sales Development Inspiration

Metrics that Matter for Manufacturer Digital Advertising

Posted November 23, 2022
2 minute read
Are you a B2B manufacturer who thinks your target audience is too narrow or niche for online ads? Although the number of people searching for your product may be small, you only are charged when they click your ad. So a campaign that targets the specific keyword phrases (and is well-researched to prevent wasting money on search terms that are intended for a commercial product or different purpose) will be inexpensive. But you'll want to closely track the metrics that are tied to revenue and aren't simply "vanity metrics".
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Topics Display Advertising, Lead generation, Manufacturing Marketing

Digital Marketing for Manufacturers: Playbook for New Product Launches

Posted October 6, 2022
7 minute read
When B2B manufacturing marketers promote a new product, reaching the target audience takes an organized plan of attack and someone dedicated to managing the project. The frequency of product releases is different for every manufacturer so whether it is something that happens every few weeks, every few months, or every few years, keeping a documented playbook handy makes the process smoother for everyone involved. It also ensures no channel is overlooked and over time marketers hone the digital strategy that yields the best results.
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Topics Digital advertising, Email marketing, Display Advertising, B2B Marketing, Manufacturing Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
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Topics Email marketing, Display Advertising, Digital Marketing

Google's Plans to Eliminate Third-Party Cookies: What You Need to Know

Posted March 29, 2021
4 minute read
Online privacy has been a growing concern among consumers since the internet began. In recent years, increased scrutiny has forced tech giants like Facebook and Apple to address how they collect and share the data they have on individual behavior across the web.
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Topics Display Advertising

Self-Service Advertising Platforms

Posted May 6, 2020
5 minute read
Online traffic is through the roof right now, and it is crucial that your brand is visible online. Luckily, there are a variety of self-service digital platforms that offer you a broad range of advertising capabilities for minimal cost.
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Topics Advertising, Digital advertising, Display Advertising

Are Display Ads a Giant Waste of Time and Money?

Posted February 21, 2019
1 minute read
Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get results?
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Topics Advertising, Display Advertising, Digital Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Posted April 19, 2018
1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers? If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted.
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Topics Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

Ad Blockers: Is Your Display Advertising at Risk? [Facebook Live]

Posted June 22, 2017
1 minute read
Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.
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Topics Digital advertising, Display Advertising, Digital Marketing

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Posted May 26, 2017
1 minute read
Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now. As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.
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Topics Digital advertising, Social Media, Display Advertising, Digital Marketing

5 Strategies to Improve Display Advertising Results [FB Live]

Posted May 3, 2017
11 minute read
Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.
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Topics Digital advertising, Display Advertising, Digital Marketing