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Inbound Marketing & Sales Development Inspiration

Lessons Learned From PPC and Fantasy Baseball

Chris Leone Chris Leone Posted May 19, 2010 7 minute read

I love baseball. Unfortunately for me, I'm a Met fan. This typically means seasons of high expectations followed by disappointment. Heart-breaking season after season aside, I can't help but stay..

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Topics: Advertising, Search engines, Pay Per Click

Do PPC and SEO Work Well Together?

Neal Lappe Neal Lappe Posted April 23, 2010 1 minute read

Clients ask us frequently if they should do both PPC and SEO at the same time. Our answer is always the same - "it depends". Of course it depends mostly on whether the particular client can..

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Topics: Search engines, Pay Per Click, SEO

The Maturity of the Tail

Administrator Administrator Posted January 20, 2010 2 minute read

Years ago, the internet was kind of this untapped void that we were all excited about. As industry, business, and culture have absorbed more and more of the internet into our daily life and..

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Topics: Advertising, Search engines, Local SEO

Google vs. China - Battle of Two Behemoths

Neal Lappe Neal Lappe Posted January 16, 2010 1 minute read

Admittedly I’m a big fan of Google, and I’ve been following the story about how Google might exit China because of China’s restrictions on the internet. While I understand what China wants to do, I..

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Topics: Search engines

SEO for Small Businesses

Administrator Administrator Posted December 30, 2009 1 minute read

Here are 7 tips small business owners can consider when working on search engine optimization (seo) for their websites.

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Topics: Search engines, Internet Marketing, SEO

Web Analytics, Data & Manure

Chris Leone Chris Leone Posted December 11, 2009

"Web analytics packages are sold as if it's an automatic coffee marker. In fact, it's more like buying a coffee plantation.

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Topics: Search engines, SEO, Web Analytics

Google Launches Real Time Search - What Does It Mean For SEO's?

Chris Leone Chris Leone Posted December 7, 2009 1 minute read

Today, Google unveiled their new real-time search feature. It's still very new, even in internet terms, but what we see in the video below as well as in our own field tests is that results populate..

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Topics: Search engines, SEO, Google

Six Reasons Why You Shouldn't Measure SEO Success On Keyword Rankings

Administrator Administrator Posted November 20, 2009 2 minute read

As data capturing tools advance and web analysts get smarter, the depth and breadth of search engine marketing becomes more complex while the potential for reward becomes greater. Website visits..

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Topics: Search engines, SEO

Bing Bigger Than Digg, Twitter, and CNN: A Dumb Comparison

Chris Leone Chris Leone Posted July 10, 2009 2 minute read

Social Media news site Mashable.com (of which I am a fan) made a post on Wednesday on Bing's surge in internet popularity. After only one month, Bing is now the 13th most visited site on the..

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Topics: Search engines, Social Media

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