Inbound Marketing & Sales Development Inspiration

Web Analytics, Data & Manure

Posted December 11, 2009
1 minute read

"Web analytics packages are sold as if it's an automatic coffee marker. In fact, it's more like buying a coffee plantation.

You can still get your coffee (eventually), but you're going to have to stick your hands in a lot more manure than you ever knew."

- Tom Cunniff

Web analytics software is free. Data is cheap. The return on insightful analysis that ultimately drives key decisions can be worth it's weight in gold.

Topics Search engines, SEO, Web Analytics

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