Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!
Currently, the process to purchase a product seen on Instagram requires a user to copy and paste a brand's link into a browser then search the brand's site for the product seen in the image. So it’s a bit clunky.
Major brands like Disneyland and Chobani were seen testing the Instagram ad platform throughout the last year and a half. The new ad platform provides users the seamless experience of clicking thru a feed ad image directly to the brand's product page.
To date, these major brands could only target users based only on Instagram profile data of age, gender and country. However, with the launch of advertising capability to all, Instagram has announced that marketers will be able to target ads to users feeds by interest, age, gender and other factors listed in their Facebook profile.
Instagram's ad buying tools will be directly integrated with Facebook's Business Manager platform allowing those brands currently advertising on Facebook to do so on Instagram.
With over 300 million monthly Instagram users, we here at WebStrategies Inc. have been eagerly awaiting this roll-out of Instagram advertising features. Stay tuned for a step-by-step guide to getting your Facebook Business Manager set up so you can take advantage of advertising to your target customer on Instagram!
So what do you think? Will you be looking to target your customer thru Instagram digital advertising?
Image from blog.instagram.com