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Inbound Marketing & Sales Development Inspiration

Shelly Goodman

Shelly Goodman
Shelly is the Agency Marketing Manager at WebStrategies and showcases our services to prospective clients while listening to existing clients and team members to continually address their digital marketing needs. In 2009 she began her digital marketing career as an account manager with Impression Marketing; a company that is now part of WebStrategies. As a two-time graduate of Virginia Tech, she’s worked in digital roles at Capital One Financial and a leading local news organization in Richmond. After further honing her experience in content marketing, lead generation, email marketing, and social media promotions, Shelly joined WebStrategies in 2022.

Recent Posts

Is ChatGPT Safe for Credit Unions?

Posted April 14, 2023
5 minute read
As artificial intelligence (AI) tools like ChatGPT explode in popularity and are layered onto platforms like HubSpot CRMs, many credit unions raise questions about the safety of using them. We have heard questions such as:
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Topics Inbound Marketing, Credit Union Marketing

ChatGPT and Marketing for Manufacturing

Posted April 4, 2023
4 minute read
ChatGPT is the fastest-growing and most quickly adopted technology. Ever. By far. After its release in November 2022, ChatGPT exploded in popularity and in February 2023 it reached over 1 BILLION page visits. At first, professional copywriters voiced concern that artificial intelligence (AI) was going to take over their jobs. But fear has become excitement after learning that unique (human-generated) content is still prioritized by search engines. AI can help tremendously with idea generation, content planning, editing, and research to save time and fuel the brainpower that goes into content marketing.
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Topics Content marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits

Posted March 30, 2023
3 minute read
Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.
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Topics Digital advertising, Email marketing, Marketing Automation, Digital Marketing, Credit Union Marketing

ChatGPT and AI: Disrupting Credit Union Marketing

Posted March 16, 2023
5 minute read
ChatGPT and artificial intelligence (AI) have taken the world by storm in 2023 and it is being applied across countless platforms. While on the surface it can create content, that is actually not where the power will be found. In fact, if used purely to create content AI could have long-term detrimental SEO effects. AI is changing the way people search for answers to their questions so it could disrupt search engine marketing and a lot of the things we do.
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Topics Content marketing, SEO, Credit Union Marketing

Should You Consider HubSpot as a CRM for the Manufacturing Industry?

Posted February 28, 2023
2 minute read
HubSpot is a powerful CRM solution with three main "hubs" - Sales, Marketing, and Service. While these hubs work together seamlessly, they can also be integrated with other tools. For manufacturing businesses, HubSpot's Marketing Hub is an excellent marketing automation tool that can be easily integrated with other leading sales CRMs like Salesforce and Microsoft Dynamics.
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Topics Hubspot, B2B Marketing, Manufacturing Marketing

GA4: What is Different for Credit Unions?

Posted February 23, 2023
3 minute read
If you use Google Analytics, you've heard GA4 is replacing the Universal Analytics (UA) platform. Users will adapt to a new interface and website data that is reported differently. There will not be a direct comparison between the data we've been tracking in UA and the new GA4 so becoming familiar with the new format should start soon; the old system will sunset on July 1, 2023. Based on the popularity of our webinar on GA4, it's a topic that credit union marketers want to learn more about so we're breaking that session out into several bite-size portions for easier consumption. But you can always watch the GA4 for Credit Unions full recording.
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Topics Google Analytics, Credit Union Marketing

How Do I Get my Sales Team to Buy into Using a CRM?

Posted February 16, 2023
3 minute read
I previously worked for a news agency with a large team of advertising salespeople of various tenures. The corporate office mandated the use of a customer relationship management tool (CRM) and not surprisingly, the seasoned members of the sales team resisted using it to track and measure their activity. People with decades of experience were suddenly expected to enter their hard-earned leads into a system that any of their peers could access. They'd heard that management wanted to measure and evaluate their activities with these leads. The team members expressed feeling that their value was being diminished and turning over that information made them feel "no longer necessary". What they weren’t told (not convincingly, at least) was that the CRM was actually going to help them by making their jobs easier and converting more leads to sales.
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Topics Hubspot, Manufacturing Marketing

Content Marketing: The Foundation of Credit Union SEO

Posted February 10, 2023
2 minute read
Content marketing plays a critical role in credit union marketing. It engages the target audience, builds trust, and contributes towards the credit union brand as an authority in the financial services industry.
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Topics Content marketing, SEO, Credit Union Marketing

Access Results from our 2022 Manufacturer Marketing Survey

Posted February 7, 2023
1 minute read
This is our first post-pandemic manufacturing survey and we are happy to see many aspects of marketing are returning to normal. As trade shows have re-emerged manufacturers are finding success in face-to-face connections and live demonstrations.
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Topics Digital Marketing, Manufacturing Marketing

Credit Union Marketing Automation

Posted January 27, 2023
2 minute read
Marketing automation tools such as HubSpot enable credit unions to automate repetitive tasks, such as email campaigns and social media posts, freeing up staff time for more strategic work. It allows marketers to segment audiences and enables personalized marketing efforts, for more effective campaigns and higher conversion rates. Additionally, marketing automation tools help track and analyze the effectiveness of credit union marketing campaigns, enabling data-driven decisions for continuously improving the marketing strategy.
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Topics Marketing Automation, Credit Union Marketing