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[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 
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Topics Digital advertising, Email marketing, Digital Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
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Topics Email marketing, Display Advertising, Digital Marketing

Access the Results of Our 2021 Equipment Manufacturing Marketing Survey

Posted June 30, 2021
1 minute read
In a year where trade shows were canceled and many manufacturers struggled with supply chain issues, it was more important than ever for WebStrategies to conduct our annual equipment manufacturing marketing survey. This was the fourth year in a row conducting this survey with the goal of getting visibility into where equipment manufacturers are investing in digital marketing, what tactics are performing best, and where the greatest challenges lie.
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Topics Digital Marketing, Manufacturing Marketing

The Top Digital Strategies For Credit Union Advertising

Posted November 20, 2020
8 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
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Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

Posted March 9, 2020
6 minute read
Does Digital Marketing Really Work for Manufacturers? In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and sales. The fact that we've been able to drive results through online channels may come as a surprise to many in the manufacturing industry. For the most part, the majority of manufacturing sales have been almost entirely relationship-driven. For that reason, there is often skepticism that a marketing agency could produce quality lead generation results using online marketing techniques. The truth is that we've been able to deliver amazing digital marketing results with a B2B manufacturing marketing strategy leading to millions of dollars worth of closed business for our clients. This article provides a little insight into how we do it.
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Topics Digital Marketing, Manufacturing Marketing

2020 Digital Marketing Budget Calculator

Posted January 20, 2020
1 minute read
Our digital marketing budget calculator has been updated for 2020 budget planning. Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator incorporates the latest projections for marketing spending in 2020.
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Topics Marketing budgets, Digital Marketing

What Is A Good Marketing ROI?

Posted October 14, 2019
7 minute read
Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post.  ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?
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Topics ROI, Digital Marketing

[Video] 5 Ways Your Google Ads Are Wasting Money

Posted September 2, 2019
1 minute read
Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic with their advertising spending. In our recent broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 5 things could save you thousands of dollars.
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Topics Advertising, Digital advertising, Google, Digital Marketing

[Video] Secondary Digital Advertising Platforms

Posted July 3, 2019
1 minute read
Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.
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Topics Advertising, Digital advertising, Google Ads, Google, Digital Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Posted June 6, 2019
1 minute read
We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.  Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.
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Topics Content marketing, Inbound Marketing, SEO, Digital Marketing