group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

Apple Privacy Changes Update: Does Email Marketing Still Work?

Posted February 2, 2022
3 minute read
You may recall that we previously discussed Apple's privacy changes, specifically the impact iOS 15 was expected to have on email marketing. At the time, iOS 15, including its privacy update called Mail Privacy Protection, was just rolling out to Apple users. Now, the iPhone update is fully rolled out. Additionally, macOS and iPadOS have introduced Mail Privacy Protection.
Read More

Topics Email marketing, Digital Marketing

WebStrategies Named Among 2022 Best Places to Work in Virginia

Posted December 2, 2021
1 minute read
\WebStrategies was recently named as one of the 2022 Best Places to Work in Virginia. This is the fifth year in a row that WebStrategies was named with this honor.
Read More

Topics Digital Marketing

Why Equipment Manufacturers See the Value in Digital Marketing

Posted October 5, 2021
4 minute read
Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.
Read More

Topics Digital Marketing, Manufacturing Marketing

How to Measure Credit Union Digital Marketing Performance

Posted September 30, 2021
6 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest-ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff, and limited digital experience exacerbate this challenge. 
Read More

Topics Internet Marketing, Inbound Marketing, Digital Marketing, Credit Union Marketing

Access Our 2021 Credit Union Marketing Survey Results

Posted July 20, 2021
1 minute read
After a tumultuous year, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics are showing the strongest return on investment. Our survey found that approaches to digital marketing dramatically changed from 2020 to 2021, and the data we collected is now available to you. 
Read More

Topics Digital Marketing, Credit Union Marketing

[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 
Read More

Topics Digital advertising, Email marketing, Digital Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
Read More

Topics Email marketing, Display Advertising, Digital Marketing

Access the Results of Our 2021 Equipment Manufacturing Marketing Survey

Posted June 30, 2021
1 minute read
In a year where trade shows were canceled and many manufacturers struggled with supply chain issues, it was more important than ever for WebStrategies to conduct our annual equipment manufacturing marketing survey. This was the fourth year in a row conducting this survey with the goal of getting visibility into where equipment manufacturers are investing in digital marketing, what tactics are performing best, and where the greatest challenges lie.
Read More

Topics Digital Marketing, Manufacturing Marketing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

Posted March 9, 2020
6 minute read
Does Digital Marketing Really Work for Manufacturers? In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and sales. The fact that we've been able to drive results through online channels may come as a surprise to many in the manufacturing industry. For the most part, the majority of manufacturing sales have been almost entirely relationship-driven. For that reason, there is often skepticism that a marketing agency could produce quality lead generation results using online marketing techniques. The truth is that we've been able to deliver amazing digital marketing results with a B2B manufacturing marketing strategy leading to millions of dollars worth of closed business for our clients. This article provides a little insight into how we do it.
Read More

Topics Digital Marketing, Manufacturing Marketing

2020 Digital Marketing Budget Calculator

Posted January 20, 2020
1 minute read
Our digital marketing budget calculator has been updated for 2020 budget planning. Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator incorporates the latest projections for marketing spending in 2020.
Read More

Topics Marketing budgets, Digital Marketing