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Inbound Marketing & Sales Development Inspiration

Carrie Dedrick

Carrie Dedrick
Carrie Dedrick has over seven years of experience in the digital marketing space. A writer at heart, Carrie spent a significant portion of her career as an editor of a website with an audience of over 2 million people, responsible for copywriting, editing, content strategy, and organic social media. Though she started out at WebStrategies in 2019 as a client success manager, Carrie particularly enjoys her new role behind-the-scenes supporting marketing and sales initiatives through the inbound approach. A proud alumna of Bridgewater College, she earned her B.A. in Communication Studies and English in 2012.

Recent Posts

Process Expo 2021 Highlights

Posted November 12, 2021
2 minute read
We were delighted to have the opportunity to connect with others in the food and beverage processing and packaging industry at Process Expo in Chicago. If you missed it, here are some highlights of the event: 
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Topics Manufacturing Marketing

[Video] How to Diversify Your Credit Union Digital Marketing Budget

Posted November 4, 2021
4 minute read
We've talked about what factors cause credit union marketing budgets to be higher or lower. But once that budget is in place, how should it be allocated?
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Topics Marketing budgets, Digital advertising, Credit Union Marketing

Is Digital Marketing Worth the Investment for Equipment Manufacturers?

Posted November 4, 2021
4 minute read
Equipment manufacturers don't have the resources to implement marketing tactics that don't bring in qualified leads. Every tactic that equipment manufacturers invest in should be able to provide a solid ROI. So how does digital measure up to that standard?
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Topics Manufacturing Marketing

What Credit Unions Need to Know about iOS 14.5 and 15

Posted October 28, 2021
4 minute read
We've been playing the digital marketing game for many years now but Apple's recent iOS updates have changed the rules on us. iOS 14.5 and 15 have introduced privacy changes that make digital advertising and email marketing more challenging than ever before.
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Topics Digital advertising, Email marketing, Credit Union Marketing

How Digital Marketing and Trade Shows Can Go Hand in Hand

Posted October 21, 2021
3 minute read
Equipment manufactures are once again attending trade shows after well over a year of being unable to do so. This is great news for the manufacturing industry as these events can bring about numerous leads and even closed deals. That said, trade shows come with a significant financial investment and you want to ensure that every penny of that investment furthers your business.  As a digital marketing agency for manufacturers, we're not anti-trade shows at all—but we would encourage getting the best bang for your buck out of them. And that means considering how you can boost your ROI from the trade shows you attend by layering on digital initiatives. 
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Topics Manufacturing Marketing

[Video] Why Credit Union Digital Marketing Budgets are on the Rise

Posted October 14, 2021
3 minute read
It's budgeting season for credit unions—how much of your credit union's total marketing budget will go to digital in 2022?  We address this question annually because it changes every year. And despite major upheaval in marketing spending in recent history, the digital spending trend is continuing upward. 
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Topics Marketing budgets, Credit Union Marketing

Why Equipment Manufacturers See the Value in Digital Marketing

Posted October 5, 2021
4 minute read
Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.
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Topics Digital Marketing, Manufacturing Marketing

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 
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Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Can You Put Google Analytics on CUMA?

Posted September 10, 2021
3 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

What Credit Unions Should Know about Meaningful Data and Automation

Posted September 9, 2021
4 minute read
Credit union marketing teams are often pulled in multiple directions, so where should marketers really focus their attention? 
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Topics Marketing Automation, Credit Union Marketing