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How Much Should Credit Unions Spend on Advertising?

Posted October 1, 2020
4 minute read
As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.
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Topics Marketing budgets, Credit Union Marketing

How Credit Unions Can Market To Current Members

Posted September 18, 2020
3 minute read
When credit union marketing is discussed, the focus is often on how to attract new members. In doing so, nurturing current members can fall to the wayside. However, in reality, it’s crucial to keep your current members engaged and make them aware of products and services that will meet their financial needs.
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Topics Credit Union Marketing

Credit Union Case Study: Digital Marketing Strategy

Posted September 16, 2020
2 minute read
WebStrategies partnered with a credit union that had the goal of creating a unified digital marketing strategy that fuels new account openings and loan applications. With little prior digital marketing experience outside of mostly disappointing digital advertisements, this credit union was in search of expert digital advertising guidance and a strategy to diversify the sources of traffic visiting their website.
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Topics Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Posted September 15, 2020
12 minute read
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions. Last update: September 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) We’ve written extensively about online marketing budgets, but as we’ve worked with more and more credit unions, we’ve come to realize that many of the standard marketing budget calculations for traditional B2B and B2C companies do not apply.
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Topics Credit Union Marketing

How Credit Unions Can Spend Less on Marketing and Get Better Results

Posted September 1, 2020
3 minute read
COVID-19 has impacted every industry, from the perspective of the consumer and the company. As behavior changes, credit unions are being forced to adjust their marketing spend to be both efficient and effective.
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Topics Credit Union Marketing

Best Loan Origination Software for Credit Unions | Tracking Marketing ROI

Posted August 27, 2020
3 minute read
The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and LOS. This can make it more complicated for credit union marketers to accurately track their marketing ROI compared to other industries that only rely on a CRM to maintain their data. To get an accurate ROI measurement from each marketing channel, your goal should be to track a customer’s journey from the moment they begin an application to when they hit submit, and beyond.
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Topics Credit Union Marketing

The Best Advertising Strategy For Credit Unions With A Limited Budget

Posted August 21, 2020
4 minute read
Digital advertising is one of the most cost-effective and impactful ways to reach your credit union’s target audience. Unfortunately, when implementing an advertising strategy, there are various ways credit unions tend to waste money.
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Topics Digital advertising, Credit Union Marketing

How Credit Unions Can Engage With Their Community Without In-Person Events

Posted August 14, 2020
4 minute read
While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use creative and often virtual means to build and maintain a valuable connection with prospective, new, and existing members of your credit union.
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Topics Local SEO, Credit Union Marketing, Branding

Credit Union Marketing: Lead Tracking vs ROI Tracking

Posted August 7, 2020
5 minute read
Every credit union marketer loves to have as much high-quality lead tracking in place as possible. Understanding the pages and products that are driving the most new leads is essential to keeping up with your credit union’s digital marketing performance. But, what if you could also track the actual ROI that your marketing efforts generate?
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Topics ROI, Reporting, Credit Union Marketing

What Are The Most Important Marketing Metrics For Credit Unions To Measure?

Posted July 30, 2020
3 minute read
For every investment your credit union makes into marketing, you should have some way to track performance. It’s important to have accurate marketing results data as this directly impacts what your next decisions should be. The problem is, credit union marketing metrics can be difficult to understand and evaluate.
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Topics Reporting, Credit Union Marketing