Laura Turianski
Laura grew up in Richmond, Virginia, and graduated from Appalachian State University with a degree in communications and a concentration in broadcasting. She began her career in radio, eventually serving as Promotions Director and later Online Content Manager for iHeart Media Richmond, managing digital content across six stations. After the birth of her son in 2009, Laura transitioned to freelance marketing and website management roles before joining Impression Marketing (now WebStrategies) in 2012, bringing expertise in social media, website management, and digital marketing. Outside of work, she enjoys spending time with her husband and three children, skiing, scuba diving, playing piano, and photography.
The Financial Brand Conference (April 2025) provided powerful insights into the evolving definition of "community" and its implications for credit unions today. One session that really stood out was, "What Will Save Community Banking?" led by Jean-Pierre Lacroix, President of SLD (Shikatani Lacroix Design). He offered research-backed guidance that every credit union leader needs to hear. Here's what we learned, and why credit unions are uniquely positioned to thrive.
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Topics
Sales & Marketing,
Credit Union Marketing,
Community Bank Marketing,
Financial Institutions,
Member retention
