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Inbound Marketing & Sales Development Inspiration

What Are The Most Important Marketing Metrics For Credit Unions To Measure?

Posted July 30, 2020
3 minute read
For every investment your credit union makes into marketing, you should have some way to track performance. It’s important to have accurate marketing results data as this directly impacts what your next decisions should be. The problem is, credit union marketing metrics can be difficult to understand and evaluate.
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Topics Reporting, Credit Union Marketing

Capture Credit Union Leads With Step Zero Forms

Posted July 24, 2020
3 minute read
For many different reasons, people start applications online and don’t finish the process. This is especially true with more people starting applications on mobile devices. Form abandonment is a hurdle that all credit unions (and all businesses, really) face. But there’s actually a way to curb this common application “leak” and to learn who is starting applications. First, we have to address the heart of the issue.
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Topics Reporting, Lead generation, Credit Union Marketing

Credit Union SEO: Google My Business Update

Posted July 23, 2020
2 minute read
One of the most prominent aspects of local SEO for credit unions is the use of Google My Business to accurately display information like name, address, and phone number to those who are searching for a credit union locally. This was once a tool that you could set up, optimize, and leave for a good amount of time barring any major updates; however, the COVID-19 pandemic has brought frequent updates to business availability throughout the country.
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Topics Local SEO, Credit Union Marketing

Most Popular Marketing Automation Tactics For Credit Unions

Posted July 17, 2020
3 minute read
Do you want to save time on your credit union marketing? Want to provide a more personalized marketing experience? Want to increase your conversion rates when connecting with your members? Then marketing automation is a strategy you want to have in your marketing tool belt. There are various marketing automation options available to market your credit union based on your goals and what will best help you achieve them.
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Topics Marketing Automation, Credit Union Marketing

Local SEO Strategies for Credit Unions

Posted July 8, 2020
5 minute read
If your objective is to drive more relevant organic traffic to your credit union's website, raise brand awareness, and improve your performance in search engines, putting a local SEO strategy in place is essential.
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Topics Local SEO, Credit Union Marketing

Credit Union Marketing Budgets: How To Handle Budget Fluctuations

Posted June 30, 2020
4 minute read
Many factors can impact a credit union’s marketing budget. When something does happen, it’s critical to have a ready-to-go plan to address either the increase or decrease quickly. You don’t want to see any drop in your traffic, but the right decisions can improve ROI no matter if you have less or more to spend. The key is to do what it takes to reduce any negative impact on your organization’s revenue. How is that possible?
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Topics Marketing budgets, Credit Union Marketing

Why Credit Unions Should Be Using a Chatbot

Posted June 23, 2020
5 minute read
Credit unions are turning to automation like chatbots to improve client engagement and boost the productivity of employees. Chatbots improve customer service and provide valuable data that organizations can use to drive further success and profitability.
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Topics Marketing Automation, Credit Union Marketing

How Hubspot Can Improve Credit Union Marketing Reporting

Posted June 17, 2020
4 minute read
When you’re in the market for a customer relationship management system that will support your credit union marketing efforts, HubSpot is often a top contender. Their in-depth data analytics can help you improve your credit union marketing by giving you the insight needed to make more informed marketing decisions. HubSpot tracks everything from email open rates to leads generated and more, so you’ll never miss out on this essential data.
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Topics Hubspot, Credit Union Marketing

Tracking Credit Union Marketing ROI With Meridianlink and Google Analytics

Posted June 4, 2020
3 minute read
One struggle that we commonly hear from credit union marketers is the inability to prove the ROI of their marketing efforts consistently. While you may know that your hard work is producing results, it can be difficult to truly understand the effectiveness of your advertising and marketing campaigns without very detailed tracking. Difficulty for credit unions attempting to report end-to-end results often arises when trying to integrate tracking into commonly used LOS systems like MeridianLink.
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Topics ROI, Credit Union Marketing

7 Reasons Credit Unions Are Adopting Marketing Automation

Posted May 28, 2020
4 minute read
As a credit union, you want to implement marketing strategies that will provide you with a desirable ROI. Marketing automation helps you automate marketing processes across multiple channels to increase revenue and maximize efficiency to achieve your goals.
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Topics Marketing Automation, Credit Union Marketing