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Generative AI has emerged as a game-changing technology, revolutionizing the digital world in unprecedented ways. From industry advancements to the potential for credit unions to leverage this technology, the impact of generative AI cannot be overstated.

WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.

When credit unions onboard HubSpot to take advantage of the benefits that the CRM provides, it can be daunting to know where to start in creating workflows and how they are built. We’ve onboarded HubSpot for dozens of credit unions and found there are some that benefit practically every one.

We update this post every month for the most current list of conferences. Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. A majority of our favorite conferences have returned to in-person events, a few with virtual options. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions. The following 2023 conferences are currently scheduled to be in person (unless otherwise noted).

As artificial intelligence (AI) tools like ChatGPT explode in popularity and are layered onto platforms like HubSpot CRMs, many credit unions raise questions about the safety of using them. We have heard questions such as:

Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.

ChatGPT and artificial intelligence (AI) have taken the world by storm in 2023 and it is being applied across countless platforms. While on the surface it can create content, that is actually not where the power will be found. In fact, if used purely to create content AI could have long-term detrimental SEO effects. AI is changing the way people search for answers to their questions so it could disrupt search engine marketing and a lot of the things we do.

If you use Google Analytics, you've heard GA4 is replacing the Universal Analytics (UA) platform. Users will adapt to a new interface and website data that is reported differently. There will not be a direct comparison between the data we've been tracking in UA and the new GA4 so becoming familiar with the new format should start soon; the old system will sunset on July 1, 2023. Based on the popularity of our webinar on GA4, it's a topic that credit union marketers want to learn more about so we're breaking that session out into several bite-size portions for easier consumption. But you can always watch the GA4 for Credit Unions full recording.

Content marketing plays a critical role in credit union marketing. It engages the target audience, builds trust, and contributes towards the credit union brand as an authority in the financial services industry.

Marketing automation tools such as HubSpot enable credit unions to automate repetitive tasks, such as email campaigns and social media posts, freeing up staff time for more strategic work. It allows marketers to segment audiences and enables personalized marketing efforts, for more effective campaigns and higher conversion rates. Additionally, marketing automation tools help track and analyze the effectiveness of credit union marketing campaigns, enabling data-driven decisions for continuously improving the marketing strategy.