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Inbound Marketing & Sales Development Inspiration

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted October 14, 2019 7 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

How to Set a Realistic Social Media Advertising Budget

Preston Kendig Preston Kendig Posted September 3, 2019 8 minute read

Originally published April 2017. Updated July 2018.

Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are..

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Topics: Marketing budgets, Social Media

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

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Topics: Advertising, Digital advertising, Google, Digital Marketing

[Case Study] Marketing for Manufacturing Company

kelly-browning Kelly Browning Posted July 5, 2019 2 minute read

Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and..

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Topics: Case Studies, Manufacturing

[Video] Secondary Digital Advertising Platforms

Chris Leone Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

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Topics: Advertising, Digital advertising, Google Adwords, Google, Digital Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone Chris Leone Posted June 6, 2019 1 minute read

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. 

Last year,..

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Topics: Content marketing, Inbound Marketing, SEO, Digital Marketing

How Much Should Manufacturers Budget for Marketing in 2019?

howard_deskin Howard Deskin Posted June 2, 2019 6 minute read

Originally published December 2017; updated June 2019

We continue to provide advice about online marketing budgets in a variety of industries, and over the last few years we have been partnering..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

How Much Should You Budget For Marketing In 2019?

Chris Leone Chris Leone Posted June 2, 2019 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: June 2019

This article provides information that can guide you about how to..

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Topics: Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How long does it take to start seeing results from digital marketing?

Chris Leone Chris Leone Posted April 25, 2019 1 minute read

It's one of the most common questions businesses have when they consider investing in a digital marketing plan.

Expecting instant results, or underestimating the ongoing commitment required to..

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Topics: Digital Marketing

2019 Community Bank Marketing Survey Results

kelly-browning Kelly Browning Posted April 19, 2019 1 minute read

2019 Community Bank Marketing Survey Results

We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and..

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Topics: Community Bank Marketing

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