Digital Marketing Blog - WebStrategies, Inc.

Why It's Important to Use a CRM for a Manufacturing Company

Alan Lucy Posted May 28, 2020 2 minute read

If you are in the business of selling, then you are probably already aware of the commonly used digital tool referred to as a Customer Relationship Management (CRM) system. However, you may be..

The Best Marketing Automation System for Credit Unions

Administrator Posted May 20, 2020 3 minute read

You can implement credit union marketing automation practices to generate more leads, be more efficient, and personalize your marketing to appeal to your current and future customers.

When making..

How Often Do Users Complete Loan Applications on Credit Union Websites?

Alan Lucy Posted May 15, 2020 3 minute read

Throughout the WebStrategies benchmark blog post series, we have covered several site engagement metrics for credit union websites. So far we have analyzed where credit union website traffic comes..

Topics: Credit Union Marketing

[Video] Using Your Customer’s Data To Increase Engagement, Retention, and Upselling

Chris Leone Posted May 13, 2020 1 minute read

As a marketer, are you paying enough attention to your current customers?

Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that..

Topics: Branding, Videos

How Fast Do Credit Union Websites Load?

Alan Lucy Posted May 7, 2020 3 minute read

When it comes to site engagement metrics, one factor that many marketers tend to overlook is how quickly their website pages load.

In today’s edition of the WebStrategies benchmark blog post..

Self-Service Advertising Platforms

Alan Lucy Posted May 6, 2020 5 minute read

Online traffic is through the roof right now, and it is crucial that your brand is visible online. Luckily, there are a variety of self-service digital platforms that offer you a broad range of..

Marketing Automation is Not Reserved for Large Credit Unions

Administrator Posted May 5, 2020 4 minute read

Credit union marketing automation is a beneficial strategy for all credit unions regardless of size. Having it in place is no longer reserved for the larger credit unions, so whether you have one..

[Case Study] Mining Equipment Manufacturer Marketing

Kelly Browning Posted May 4, 2020 1 minute read

When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited..

Topics: Case Studies, Manufacturing

[Video] The Basics of YouTube Advertising

Chris Leone Posted April 30, 2020

With over 1.5 million active monthly users, YouTube is the second largest search engine in the world and can be a great tool to advertise your business provided you have the resources to create..

Topics: Advertising, Videos

How Manufacturers Can Adapt to the Absence of Trade Shows

Alan Lucy Posted April 24, 2020 1 minute read

The recent government orders prohibiting events have made things more complicated in the manufacturing industry, one that is typically heavily reliant on events such as trade shows to market and sell..

Topics: Manufacturing