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MAC Conference 2017 Recap [Credit Union Marketing]

Kristin Harrison Kristin Harrison Posted June 3, 2017
We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas.
 
Our first credit union conference..
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Topics: Credit Union Marketing

Marketing Basics: What is Content Marketing?

kelly-browning Kelly Browning Posted May 29, 2017

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move..

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Topics: Content marketing

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Chris Leone Chris Leone Posted May 26, 2017

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a..

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Topics: Digital advertising, Social Media, Display Advertising, Digital Marketing, LinkedIn

How To Optimize Your Content Promotion Strategy For The Age Of Bots

brian-marsh Brian Marsh Posted May 16, 2017

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing.

If you're like most marketers..

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Topics: Facebook, Content marketing, content promotion, Content syndication

[Case Study] Home Services Marketing

kelly-browning Kelly Browning Posted May 12, 2017

Sometimes the grass really is greener.

Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online..

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Topics: Case Studies, Home Services Marketing

Credit Union Marketing: MAC Conference 2017

kelly-browning Kelly Browning Posted May 10, 2017
We're headed to Austin this month for the MAC conference (that's the Marketing Association of Credit Unions)—will we see you there?
 
This year we have the honor of getting the conference..
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Topics: Credit Union Marketing

Security Marketing: ESX Conference 2017

kelly-browning Kelly Browning Posted May 8, 2017
We're excited to be presenting at the Electronic Security Expo (ESX) on Thursday, June 15!  Howard Deskin, our Director of Strategic Accounts, will offer an Exhibitor Offered Training session..
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Topics: Security Company Marketing

5 Strategies to Improve Display Advertising Results [FB Live]

Chris Leone Chris Leone Posted May 3, 2017

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital..

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Topics: Digital advertising, Display Advertising, Digital Marketing

Email Marketing Budgets: Spend This Much For 122% ROI [And How To Do It]

brian-marsh Brian Marsh Posted May 1, 2017

There aren't a lot of people saying this, but direct mail marketing is dead.

Actually...

Direct mail can still earn pretty remarkable returns, especially in certain industries.

But, the ROI that..

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Topics: Marketing budgets, Email marketing, Digital Marketing

Case Study: Credit Union Marketing

kelly-browning Kelly Browning Posted April 7, 2017

Employing the right mix of digital marketing has become essential for financial services organizations. Here we'll spotlight the combination that proved successful for a California credit union we..

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Topics: Case Studies, Credit Union Marketing

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