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Inbound Marketing & Sales Development Inspiration

What Decisions Do You Need to Make About Your Data When Implementing HubSpot?

Posted June 18, 2024
3 minute read
Data is the lifeblood of a successful HubSpot implementation. The rich data HubSpot provides powers personalization, segmentation, and ROI tracking - essential for effective credit union marketing. But to get the most out of HubSpot, you need to make some key decisions about your data upfront. In this post, we'll explore the critical data decisions you need to make when implementing HubSpot at your credit union.
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

Unlocking the full potential of your Salesforce Data with HubSpot's Marketing Automation

Posted June 11, 2024
3 minute read
As an industrial manufacturer, your sales team likely relies on Salesforce to manage customer relationships and close deals. But if your marketing activities are disconnected from your Salesforce data, you miss valuable opportunities to nurture leads and drive growth. Integrating Salesforce with HubSpot's marketing automation platform can help you amplify your Salesforce data and elevate your marketing efforts.
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Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, Salesforce, Salesforce Integration

HubSpot's Compliance Upgrades: Empowering Credit Unions with Enhanced Security

Posted June 5, 2024
4 minute read
As a credit union, safeguarding your members' sensitive financial information is a top priority. HubSpot recently announced significant updates to its compliance offerings that cater to financial institutions like credit unions' unique requirements. Let’s dive into how this help credit unions:
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

Maximizing HubSpot Value: Key Departments to Engage Early in Your Credit Union's Journey

Posted May 28, 2024
3 minute read
When implementing HubSpot at your credit union, it's easy to think it is primarily a marketing tool. But to truly maximize HubSpot's value, involving other departments early in the process is crucial. In this article, we'll explore which departments you should engage in and why their early involvement is so important.
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

Setting Up HubSpot for Credit Unions: 5 Crucial Steps for Success

Posted May 21, 2024
2 minute read
Implementing new software like HubSpot at your credit union can be a game-changer for your marketing efforts, but laying the groundwork for success is crucial. Preparation ensures your HubSpot implementation is smooth, efficient, and effective. In this post, we'll explore the steps you should take in the first 6 months to set your credit union up for success with HubSpot.
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

How Meta Advertising Policies Affect Credit Union Marketing

Posted March 11, 2024
7 minute read
Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.
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Topics Facebook, Digital advertising, Credit Union Marketing

HubSpot's New Pricing Model for 2024: What You Need to Know

Posted March 8, 2024
2 minute read
On March 5, 2024, HubSpot rolled out significant updates to its pricing model that will affect how the platform is sold to new customers. Here's an overview of the key changes and what they mean for businesses using or considering HubSpot.
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How Much Traffic Does a Credit Union Website Get?

Posted February 24, 2024
5 minute read
You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

Top 3 Proven Digital Marketing Channels For Credit Unions

Posted January 4, 2024
7 minute read
As a credit union marketer, you may have a hard time keeping up with fast-changing digital marketing trends–especially if you’re juggling many responsibilities. We also often hear frustration with not being able to show a positive ROI and prove the value of digital marketing efforts.
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Topics Credit Union Marketing

What is the Average Bounce Rate for Credit Union Websites?

Posted December 18, 2023
4 minute read
In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks