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Inbound Marketing & Sales Development Inspiration

Quick Start Guide to ChatGPT for Manufacturers

Posted June 23, 2023
5 minute read
ChatGPT and other AI tools have taken the world by storm. When ChatGPT was first released, people in countless professions worried that it might threaten their jobs. Now after several months of application, the realization is that AI is a powerful tool with enormous potential to disrupt how business is done. And those who use it regularly find it becomes more helpful the more they use it.
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Topics SEO, B2B Marketing, Manufacturing Marketing

Track your Pipeline from Prospect to Close with HubSpot Deal Stages

Posted June 20, 2023
2 minute read
Lack of activity in the sales funnel is the single biggest contributor to lack of success in sales, and your sales pipeline is the hub. It remains the most important metric for success. HubSpot reports that companies that master pipeline management see 28% higher revenue growth. So it's more than keeping your pipeline full - it must be well-managed to continuously achieve desired results.
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Topics Sales, Digital Marketing

3 Ways ChatSpot Can Improve Marketing ROI

Posted June 13, 2023
3 minute read
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Topics Credit Union Marketing, HubSpot for Credit Unions

Is HubSpot Secure Enough for Credit Unions?

Posted June 12, 2023
3 minute read
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information. There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
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Topics Credit Union Marketing, HubSpot for Credit Unions

LinkedIn Advertising to Generate Leads for B2B Manufacturers

Posted June 8, 2023
4 minute read
Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.
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Topics Digital advertising, Social Media, B2B Marketing, Manufacturing Marketing

The Rise of Generative AI:  How Credit Unions Can Leverage It

Posted May 26, 2023
3 minute read
Generative AI has emerged as a game-changing technology, revolutionizing the digital world in unprecedented ways. From industry advancements to the potential for credit unions to leverage this technology, the impact of generative AI cannot be overstated.
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Topics SEO, Credit Union Marketing

What Credit Union Marketers Should Know About GA4

Posted May 25, 2023
2 minute read
WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.
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Topics Google Analytics, Data, Credit Union Marketing

What are the Benefits of GA4 for Manufacturers?

Posted May 18, 2023
2 minute read
Ready or not, GA4 is replacing UA platform in Google Analytics on July 1, 2023.
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Topics Google Analytics, Data, Manufacturing Marketing

HubSpot Workflows for Credit Unions

Posted May 17, 2023
7 minute read
When credit unions onboard HubSpot to take advantage of the benefits that the CRM provides, it can be daunting to know where to start in creating workflows and how they are built. We’ve onboarded HubSpot for dozens of credit unions and found there are some that benefit practically every one.
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Topics Credit Union Marketing, HubSpot for Credit Unions

What Is a Good ROI for Manufacturing Marketing?

Posted May 12, 2023
6 minute read
When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best for the manufacturing industry.
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Topics Manufacturing Marketing