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Inbound Marketing & Sales Development Inspiration

Critical Marketing Metrics For Credit Unions

Posted December 6, 2023
4 minute read
It’s critical to have concrete ways to track ROI on investments to your credit union’s marketing efforts. To do that, you need accurate data that you can rely on to make sound decisions. The problem is, credit union marketing metrics can be difficult to establish, understand and evaluate.
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Topics Reporting, Credit Union Marketing

Credit Union Marketing Automation With HubSpot

Posted December 6, 2023
11 minute read
In today's rapidly evolving digital landscape, credit unions are seeking efficient and user-friendly solutions to meet the needs of their members. While HubSpot has established itself as a platform that delivers these essential qualities, convincing board members of its worth can be a challenging endeavor.
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Topics Marketing Automation, Credit Union Marketing

Credit Union Marketing: Differentiating Your Credit Union

Posted November 16, 2023
8 minute read
You know the difference between your credit union and local and national banks. Banks can’t compete with your interest rates. You also know that you provide more personal, attentive customer service than banks.
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Topics Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Posted November 2, 2023
14 minute read
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions. Last update: November 2023
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Topics Credit Union Marketing

Social Media Advertising Examples for Credit Unions

Posted November 1, 2023
5 minute read
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message.
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Topics Facebook, Digital advertising, Credit Union Marketing

4 Credit Union Marketing Plan Ideas + How To Take Action Now

Posted October 9, 2023
21 minute read
Do a quick search for “credit union marketing strategies”, “credit union marketing plan” – or even “how to market a credit union”. You’ll find a lot of the same, thin recommendations over and over again. Most articles focus on guerrilla marketing, direct mail, in-person relationship management, and other suggestions that are not even really strategies. What’s not covered in depth is online marketing strategies for credit unions.
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Topics Credit Union Marketing

Video Advertising for Credit Unions

Posted July 6, 2023
3 minute read
A credit union that has funds in the marketing budget available for brand advertising may consider YouTube or CTV. We've seen success for credit unions driving brand awareness since these rapidly growing channels are cost-effective and scalable. To illustrate the growth of these two platforms:
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Topics Digital advertising, Credit Union Marketing, Videos

Quick Start Guide to ChatGPT for Manufacturers

Posted June 23, 2023
5 minute read
ChatGPT and other AI tools have taken the world by storm. When ChatGPT was first released, people in countless professions worried that it might threaten their jobs. Now after several months of application, the realization is that AI is a powerful tool with enormous potential to disrupt how business is done. And those who use it regularly find it becomes more helpful the more they use it.
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Topics SEO, B2B Marketing, Manufacturing Marketing

Track your Pipeline from Prospect to Close with HubSpot Deal Stages

Posted June 20, 2023
2 minute read
Lack of activity in the sales funnel is the single biggest contributor to lack of success in sales, and your sales pipeline is the hub. It remains the most important metric for success. HubSpot reports that companies that master pipeline management see 28% higher revenue growth. So it's more than keeping your pipeline full - it must be well-managed to continuously achieve desired results.
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Topics Sales, Digital Marketing

3 Ways ChatSpot Can Improve Marketing ROI

Posted June 13, 2023
3 minute read
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Topics Credit Union Marketing, HubSpot for Credit Unions