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How To Interpret The Results Of Your Credit Union Marketing

Posted October 7, 2020
4 minute read
An effective marketing campaign creates results. But how good are those results? What outcomes did they lead to? Every credit union marketing campaign needs to be analyzed to determine effectiveness. No matter how creative, interesting, or responsive it is, you have to ask what came of that campaign. Did it reach the goals you desired? Was it worth the investment? By analyzing the results of any campaign, you can then make decisions on how to further improve it to achieve an even better ROI. Analyzing campaign success leads to even better results next time. It also allows you to be more selective in your marketing.
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Topics Credit Union Marketing

Understanding Keyword Rankings and SEO for Manufacturers

Posted October 1, 2020
3 minute read
Search engine optimization, or SEO, is a recommended strategy for all companies, including manufacturing businesses. With SEO strategies in place, you can gain more organic traffic, quality leads, brand awareness, and, ultimately, an increase in revenue.
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Topics SEO, Manufacturing Marketing

How Much Should Credit Unions Spend on Advertising?

Posted October 1, 2020
4 minute read
As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.
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Topics Marketing budgets, Credit Union Marketing

How Much Should Manufacturers Budget for Marketing in 2021?

Posted September 29, 2020
7 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: September 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be made as the long-term impact become more clear.) We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
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Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

Expanding to New Verticals or Territories | Manufacturing Marketing

Posted September 25, 2020
4 minute read
Whether you have ambitious growth goals, or business has slowed in a particular location or industry, or you have just identified intriguing opportunities, there are a variety of reasons manufacturers may consider expanding into a new vertical or territory. Building brand awareness in uncharted territories is no small feat, especially for those marketing for the manufacturing industry. Fortunately, today's digital marketing landscape makes breaking into new regions and verticals easier than ever before.
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Topics Manufacturing Marketing

How Credit Unions Can Market To Current Members

Posted September 18, 2020
3 minute read
When credit union marketing is discussed, the focus is often on how to attract new members. In doing so, nurturing current members can fall to the wayside. However, in reality, it’s crucial to keep your current members engaged and make them aware of products and services that will meet their financial needs.
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Topics Credit Union Marketing

Credit Union Case Study: Digital Marketing Strategy

Posted September 16, 2020
2 minute read
WebStrategies partnered with a credit union that had the goal of creating a unified digital marketing strategy that fuels new account openings and loan applications. With little prior digital marketing experience outside of mostly disappointing digital advertisements, this credit union was in search of expert digital advertising guidance and a strategy to diversify the sources of traffic visiting their website.
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Topics Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Posted September 15, 2020
12 minute read
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions. Last update: September 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) We’ve written extensively about online marketing budgets, but as we’ve worked with more and more credit unions, we’ve come to realize that many of the standard marketing budget calculations for traditional B2B and B2C companies do not apply.
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Topics Credit Union Marketing

Manufacturing Content Marketing: Repurposing Old Content

Posted September 9, 2020
4 minute read
Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.
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Topics Content marketing, Manufacturing Marketing

Industrial Marketing Techniques: Online Lead Generation for Manufacturers

Posted September 4, 2020
3 minute read
Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them. By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.
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Topics Lead generation, Manufacturing Marketing