What Is A Good Marketing ROI?

Chris Leone Posted October 14, 2019 7 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post.

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How to Set a Realistic Social Media Advertising Budget

Preston Kendig Posted September 3, 2019 8 minute read

Originally published April 2017. Updated July 2018.

Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are..

Topics: Marketing budgets, Social Media

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

[Case Study] Marketing for Manufacturing Company

Kelly Browning Posted July 5, 2019 2 minute read

Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and..

Topics: Case Studies, Manufacturing

[Video] Secondary Digital Advertising Platforms

Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone Posted June 6, 2019 1 minute read

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive.

Last year,..