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Inbound Marketing & Sales Development Inspiration

7 Reasons Credit Unions Are Adopting Marketing Automation

Posted May 28, 2020
4 minute read
As a credit union, you want to implement marketing strategies that will provide you with a desirable ROI. Marketing automation helps you automate marketing processes across multiple channels to increase revenue and maximize efficiency to achieve your goals.
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Topics Marketing Automation, Credit Union Marketing

Marketing Automation is Not Reserved for Large Credit Unions

Posted May 5, 2020
4 minute read
Credit union marketing automation is a beneficial strategy for all credit unions regardless of size. Having it in place is no longer reserved for the larger credit unions, so whether you have one branch or ten, you can and should use automation for your marketing.
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

Credit Union Marketing Automation Interview

Posted February 18, 2020
2 minute read
Why are Some Credit Unions Behind the Curve on Marketing Automation? WebStrategies CEO Chris Leone and Director of Digital Marketing Phil Woods were recently guests on Mike Lawson’s CU Broadcast, discussing marketing automation for credit unions. Highlights from their discussion are below:
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

Credit Union Marketing Automation [Recording]

Posted September 27, 2017
3 minute read
Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful? And why aren't more credit unions taking advantage of this technology?
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Topics Marketing Automation, Credit Union Marketing

[Video] Marketing Automation Workflow Examples

Posted August 23, 2017
1 minute read
On our recent Facebook Live broadcast, we discussed some of the many ways that marketing automation workflows can be employed to accelerate sales cycles, re-engage cold leads, retain customers and more.
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

Marketing Automation: What You Need To Know [Facebook Live]

Posted August 9, 2017
1 minute read
Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large. So what exactly is marketing automation, and why should you care?
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Topics Inbound Marketing, Sales & Marketing, Marketing Automation, Digital Marketing

How Much To Budget For Marketing Automation

Posted March 21, 2017
4 minute read
The term "marketing automation" has been mentioned a lot over the past several years. It's considered the marketing technology that is most likely to deliver significant, measurable ROI. As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology.
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Topics Marketing budgets, Inbound Marketing, Marketing Automation

Create a sales & marketing machine - 4 steps to sales success

Posted May 20, 2015
4 minute read
How to win the hide & seek game with your buyers
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Topics Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Marketing Automation, Digital Marketing

Don't Get Buried In Bad Marketing Advice

Posted February 17, 2015
3 minute read
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Topics Inbound Marketing, SEO, Marketing Automation, Digital Marketing

Evolving Into A Digital Powerhouse

Posted September 2, 2014
4 minute read
Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the piece over time.
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Topics Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing