Inbound Marketing & Sales Development Inspiration

Social Media Advertising Examples for Credit Unions

Posted November 1, 2023
5 minute read
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message.
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Topics Facebook, Digital advertising, Credit Union Marketing

Video Advertising for Credit Unions

Posted July 6, 2023
3 minute read
A credit union that has funds in the marketing budget available for brand advertising may consider YouTube or CTV. We've seen success for credit unions driving brand awareness since these rapidly growing channels are cost-effective and scalable. To illustrate the growth of these two platforms:
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Topics Digital advertising, Credit Union Marketing, Videos

LinkedIn Advertising to Generate Leads for B2B Manufacturers

Posted June 8, 2023
4 minute read
Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.
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Topics Digital advertising, Social Media, B2B Marketing, Manufacturing Marketing

2023 Credit Union Digital Marketing Benchmarks

Posted May 10, 2023
1 minute read
Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results.
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Topics Digital advertising, Credit Union Marketing Benchmarks

How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits

Posted March 30, 2023
3 minute read
Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.
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Topics Digital advertising, Email marketing, Marketing Automation, Digital Marketing, Credit Union Marketing

4 Ways Your Google Ads Are Wasting Money

Posted February 14, 2023
4 minute read
Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.
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Topics Advertising, Digital advertising, Google, Digital Marketing

The Top Digital Strategies For Credit Union Advertising

Posted January 17, 2023
7 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
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Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Credit Union Marketing Budgets When Facing Uncertainty

Posted November 17, 2022
3 minute read
Q4 is traditionally credit union marketing budget season, but in 2022 the uncertainty in the current U.S. economy and geopolitical setting adds extra complexity: Inflation. Rising interest rates. Lingering Covid. As economic decline is a concern, marketing managers are under tighter scrutiny to demonstrate credit union advertising spend is generating positive returns. The C-suite often reacts by cutting marketing budgets since few consumers are in the market for loans given the higher interest rates. But marketing remains a critical spend to stay competitive and accelerate out of the questionable economy. The Financial Brand observes that “The difference between budgetary surgery and unfocused slashing will depend on how well bank marketing chiefs can make their case to senior management.”
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Topics Digital advertising, Digital Marketing, Credit Union Marketing

Digital Marketing for Manufacturers: Playbook for New Product Launches

Posted October 6, 2022
7 minute read
When B2B manufacturing marketers promote a new product, reaching the target audience takes an organized plan of attack and someone dedicated to managing the project. The frequency of product releases is different for every manufacturer so whether it is something that happens every few weeks, every few months, or every few years, keeping a documented playbook handy makes the process smoother for everyone involved. It also ensures no channel is overlooked and over time marketers hone the digital strategy that yields the best results.
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Topics Digital advertising, Email marketing, Display Advertising, B2B Marketing, Manufacturing Marketing

Three Fintech Features Credit Unions May Want to Consider

Posted May 31, 2022
3 minute read
It’s no surprise to those in the financial industry that credit unions and traditional banks are facing tough competition from digital-only banks and fintech. In our recent survey of 1,000 banking consumers and subsequent Consumer Banking Preferences & Behavior Report, we learned the value drivers for consumers under age 45. Number three in the primary factors list that people under 45 value in a financial institution are mobile app capabilities. Online (non-mobile) capabilities ranked in the secondary factors. Clearly, the online experience is important to the younger demographic, and fintech by nature delivers exceptional digital experiences. But what makes a fintech app better than credit unions’ websites and apps?
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Topics Digital advertising, Lead generation, Credit Union Marketing