Blog

On our recent Facebook Live broadcast, we discussed some of the many ways that marketing automation workflows can be employed to accelerate sales cycles, re-engage cold leads, retain customers and more.

Marketing automation is not a brand new concept, and some research shows that up to half of all businesses are using some form of marketing automation. While that sounds high, it speaks to the variety of options available for companies ranging from quite small to very large. So what exactly is marketing automation, and why should you care?

The 2017 State of Inbound report is here, and it delivers some insights that may change the way organizations align sales and marketing.

We recently asked random millennials on a college campus whether they use a credit union, what they know about credit unions, and what was stopping them from joining one. Watch what they had to say.

If you are a salesperson, especially if you are working a specific vertical, conference networking is a skill that has the potential to provide a ton of value. For credit unions for example, conferences are in full swing with MAC last month and CUNA this month, and building relationships within these groups are crucial for future success.

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

We spent three fantastic days last week at the Electronic Security Expo (ESX) conference in Nashville, TN, and it featured an amazing array of residential and commercial security experts, technology vendors and uber friendly folks representing security and alarm companies from around the US, Canada and even Australia! (and yes the Uber drivers were extremely sociable as well!) Preston Kendig, of our security digital marketing team, and I attended a variety of educational sessions starting with the OpenXchange Breakfast - The Changing Competitive Landscape, featuring experts from Allegion (Robert C. Martens), Honeywell (Scott Harkens), IFTTT (Justin Wong) & Skybell (Andrew Thomas). This year's overall event theme was Innovate or Else - expertly covered by NY Times and Businessweek Best-Selling author Robert Kriegel, PhD.

We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.

We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas. Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move forward with content marketing because you don't know where to start. Where does the content go? What should it be about? And who is going to write it all??