Blog

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a lot of ad dollars or time in the social network. Until now. As of April 2017, LinkedIn is right back in the mix for B2B advertising. New targeting options offer some exciting opportunities to really narrow in on an audience and reach them with just the right message.

You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing. If you're like most marketers who are doing well with content publishing and promotion efforts, your strategy probably includes things like reaching out to industry influencers, guest blogging and maybe even a little social post boosting.

Sometimes the grass really is greener. Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online presence to generate more business from their website as consumer buying decisions have shifted heavily towards online.

We're headed to Austin this month for the MAC conference (that's the Marketing Association of Credit Unions)—will we see you there? This year we have the honor of getting the conference underway, with our own Chris Leone presenting a workshop on May 30.

We're excited to be presenting at the Electronic Security Expo (ESX) on Thursday, June 15! Howard Deskin, our Director of Strategic Accounts, will offer an Exhibitor Offered Training session entitled "ROI Focused Digital Marketing for Security Providers." As the only marketing experts presenting at the conference, we'll provide insight into what's working for security companies today to attract and close new business, as well as retain current customers.

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital advertising results.

There aren't a lot of people saying this, but direct mail marketing is dead. Actually... Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing continues to grow.

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

The term "marketing automation" has been mentioned a lot over the past several years. It's considered the marketing technology that is most likely to deliver significant, measurable ROI. As of 2016, 49% of companies currently use marketing automation, with over half of B2B companies adopting the technology.

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.