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How to Develop the Best SEO Marketing Budget It depends, of course. If you’re just now, in 2017, starting to think about SEO for the first time, this probably isn’t the right blog for you. Check out this Beginner’s Guide to SEO from Moz. For those trying to figure out how much to spend on SEO, you’re in the right place. When it comes to SEO spending and budgeting, be sure to have an ultimate goal in mind and a desired return on that investment (ROI) right from the start.

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed. Interest in content marketing is rising by leaps and bounds and it has become a focal point for nearly all marketers and businesses.

Active listening is the #1 skill for a salesperson. According to experts, we spend 49% of our day listening. If we spend so much time listening, we should strive for proficiency. And for salespeople, it pays to be a good listener even though the skill is often underutilized.

In the last episode of WebStrategies Live, we shared ideas for how to rethink your approach to mobile. Not only should you consider the mobile experience, oftentimes you should think "mobile first" or even sometimes "mobile only."

If I’ve learned just one thing in my professional career, it’s that people are a business' most important asset.

Not long ago, I sat with the whole newly merged WebStrategies group for the first time since our retreat in October 2016. I probably didn’t truly understand the breadth of the amazing resources we have in human capital until that day.

The Australian Open is the first Grand Slam tennis tournament of the season and this year the tournament has been extraordinary. Four all time greats made it to the finals: Serena vs Venus, and Federer vs Nadal. The greatest tennis player of all time, Serena Williams, is history in the making. Her older sister, Venus, 36 years old, in her first final since 2009. Federer and Nadal, one of tennis’ greatest rivalries of all time, played in their 12th final. Serena and Roger were the ultimate champions however, all four of them won.

Death is part of life. It happens to all of us. Nobody knows that better than you.

In our fourth episode of WebStrategiesLive, we discussed how and why testing your website is the most important thing you're probably not doing. This is a high level introduction to conversion rate optimization, or CRO.