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While social media is still as popular a networking concept as ever, social technologies have developed as a broader approach to leveraging your network for maximum effect. Networking is no longer just about handing out business cards at a work function or tweeting about your daily activities, it’s much more these days. After studying the marketplace and taking inventory of the many online social tools and trends that have emerged recently, we developed a comprehensive process for integrating social technologies into your operation to enhance revenue and dominate your market.

Whether your business sells to consumers or other businesses, Twitter represents a real marketing opportunity. This amazing communications platform has grown from non-existence to 125 million users in about 3 years. Many people have experienced the “dribble” of Twitter and there’s even a TV commercial that pokes fun at the senseless things people say on some of the popular social media platforms. Others however, have found marketing success using Twitter – but you have to have the right expectations and something meaningful to offer.

David McKillen WebStrategies Inc.

David McKillen WebStrategies Inc. Twitter is simply a waste of valuable time - at least that's what I used to think. Chris Leone, our resident Social Media Mad man, battered on me for long enough trying to convince me that Twitter was more than just a way of skipping my work duties and that there is some genuine value to investing time therein.

Social media. We’ve all heard about it. And we’ve all heard that we’ve all heard about it. And we’ve all heard that we’ve all heard that we...

While there's undeniably tremendous opportunities for growing your business and brand on Twitter, it can also be a VIP pass to high profile figures - including athletes. With the Olympic games in full swing, I've compiled a list of some of the top 2010 USA Olympians who are actively tweeting their experience in Vancouver.

It’s been around for a little while now but yours truly just came across it and thought it deserved a mention. In this crazy world of social media it’s easy to forget that you are pumping a lot of information into your Online social tools and all in all, if your online data is important to you, Backupify is an easy way to get it back should anything go wrong. Backupify works with Twitter, Google Docs, Wordpress, Gmail, Facebook, Zoho, Delicious, Flickr, Basecamp, Photobucket, Blogger, FriendFeed and more. Obviously data you generate today is not stored on your computer. Granted, it is unlikely that an Online service will simply lose your data, just as it is unlikely that your hard drive will crash if you are good at up keep etc. however it can and does happen all the time. Hackers target these social mediums obviously and so it might be worth considering using something like Backupify. Backupify uses the Amazon cloud to backup your data and the nice thing about this is that should Backupify prove to be a flash in the pan (which seems unlikely) then your data has been stored on a titan of the Internet … and we’d have to hope they make their own backups .

Facebook has made two VERY significant plays this week. It seems ever since their failed acquisition of Twitter, they have made aggressive attempts to de-thrown the current micro-blogging king. Will Facebook's recent moves be enough to do the trick? Probably not. But they're certainly taking a big step in the right direction.

If you feel like you are getting old and out of touch with all these new Web gadgets and thingamajigs ... well join the club. It gets over whelming sometimes how quickly technology changes. One minute you are using Yahoo to search the "Internet" for "stuff", the next you are being asked why you don't have a Twitter account. It just seems like so much of this technology stuff ... the Web, Twitters, Facebooking ... is all just a flash in the pan, and that ultimately the good old methods of grabbing clients through word of mouth will line your small business wallet with green again. Unfortunately, it is a fact that NOT keeping up with technology in todays E-world could ultimately, if not end, critically affective your "Bricks-n-Mortar" business.