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In November, I attended and presented at my first Honeywell Connect 2017 Security Dealer conference in San Diego, CA. Three days of inspiring learning from security company leaders, the Honeywell team, and fantastic keynote speakers. This years' theme was to "Differentiate, Disrupt, Deliver". Honeywell showcased their impressive array of residential and commercial security technology while providing an engaging and fun atmosphere for learning and networking.

In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.

At this point, most people who work in marketing or advertising for the credit union industry have heard of PPC or search advertising. But do you know what your potential customers think of it?

We periodically update this article with the latest information relevant to digital marketing for security companies Last update: July 2017 Security Marketing Strategies We've learned a significant amount in the last few years generating leads and sales for our security alarm company clients. Some digital marketing tactics were extremely successful, and others, well let's just say, we've moved on from. One of our greatest learnings is that you have to constantly experiment, try new things, give them some time to gain momentum, religiously review the analytics and most importantly, talk to the client and determine whether their sales funnel is being filled with quality leads.

DIY security systems have taken the security market by storm. Systems range from very simple, single unit devices, like Canary, to complex systems that incorporate multiple sensors and smart home features, such as lights, locks, and cameras.

Even with the best marketing plan in place for a security alarm and automation company, breakdowns in the sales process can result in lost business, slow sales, and a disappointing return on your marketing investment.

Using advertising and SEO to find new credit union clients can be very costly and can take a long time to see a return on investment. While it’s still necessary to grow the customer list, there are also ways to generate revenue within the existing client base, offering them products they are most likely to be interested in.

What is the best way to generate leads for security alarm companies?

Cross-selling to existing customers remains crucial for credit unions. Having an engaged member who utilizes all of the financial resources pertinent to them is good for everyone: the member and the credit union alike.

How much should your company spend on marketing in 2018? On a recent Facebook Live, we discussed some of the factors impacting marketing budgets for 2018. From what has transpired in 2017, what's projected in 2018, to what is working best in digital marketing and what to pull back on, our broadcast covers many of the considerations when finalizing your marketing spend for 2018.