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Every dollar counts when it comes to credit union marketing budgets. Digital advertising can be very effective, but only if you're reaching the right audience with the right offers. Many credit union marketers haven't quite cracked the code on how to use social media effectively, and we see dozens of searches each month on things like "how to use social media for credit unions" and "how much should credit unions spend on social media." Social media has become pay-to-play for businesses, but with the right targeting it is definitely worth playing.

If you look at the marketing for manufacturing companies around the country, you’ll see that they’re all over the place. That’s because the manufacturing industry is filled with companies that are extremely varied in size, revenue, service area, and much more. This makes it tough to nail down a “correct” marketing plan.

Advertising of the past involved reaching the widest audience possible, in hopes that some people in your target market would see your message. Over time, the ability to target those audience segments most likely to buy from you became more sophisticated, and today's digital marketing makes precision targeting possible. If you're not taking advantage of the latest methods for targeting your marketing to your ideal customers, you're probably not maximizing your return on marketing investment or getting as many qualified leads as you could.

We're packing our bags for San Francisco to learn, share and be inspired by credit union experts from all over the country. We're headed to the 25 th annual CUNA Marketing & Business Development Council Conference , March 11-14, 2018. Our own Chris Leone, President of WebStrategies, will be speaking on March 12.

We've issued a challenge to small and medium sized businesses for 2018: Double your blog traffic in the next 12 months. It starts with a four stage process, at the heart of a successful content marketing strategy. Without following these steps, content marketing for your company can quickly become a waste of precious resources when your carefully crafted content isn't being seen by your target audience.

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets, and in-person sales calls. While those tools may remain an important part of your manufacturing lead generation arsenal, there is no denying more and more deals are closing thanks to digital efforts, including marketing automation.

We are pleased to introduce a new resource to help credit unions succeed with their marketing efforts. Our newly expanded Credit Union Marketing Resources page offers easy access to a wealth of information on making the most of marketing dollars to grow memberships online.

Sure, your company has a content marketing strategy, but has it evolved as the digital landscape has changed? In our recent webinar, WebStrategies President Chris Leone shared the most important activities for developing a winning content strategy and the harsh realities that come along with it.

WebStrategies Inc. was recently named as one of the 2018 Best Places to Work in Virginia. The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group.

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies who do want to commit to advancing their content marketing strategy. In their recently released report, Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, the CMI found that 86% of manufacturing respondents were using content marketing, but only 38% describe their organization as very committed to it.