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Just a few short weeks ago, Kristin Harrison, Director of Business Development and I were excited to attend the Process Expo, held by the FPSA (Food Process Suppliers Association) in Chicago from October 8-11, 2019. We anxiously prepared for our attendance at this manufacturing tradeshow to engage with 500 exhibitors and thousands of attendees and were not disappointed!

Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post. ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?

Originally published April 2017. Updated July 2018. Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are you getting beat by competitors and looking for a new social media strategy? Companies across the world have had success advertising on social platforms, but others have fallen flat on their face.

Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and potential customers, B2B customers included, are doing most of their research online before making a purchase. Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

It's one of the most common questions businesses have when they consider investing in a digital marketing plan. Expecting instant results, or underestimating the ongoing commitment required to see a return on investment, are common misconceptions. However, there are some tactics that can start to produce results quickly. So what's the answer?

2019 Community Bank Marketing Survey Results We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and where they're experiencing the biggest marketing challenges.

When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking. While their initial priorities were to accurately measure the effectiveness of their marketing, and increase auto loans, mortgages, and new checking account inquiries, in a short amount of time they've seen those goals realized as well as some impressive results they weren't necessarily expecting.

I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. Todd’s previous roles include CMO of Virginia Credit Union, Head of Social & Emerging Marketing Channels at Circuit City, and Vice President of Marketing for Aaxis, a global ecommerce consultancy.