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Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run out of steam quickly. One way to keep your campaigns fresh is to edit ad copy and images frequently. Another way is to use the Facebook Carousel feature, which allows you to display multiple graphics & copy within one ad. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't. So, what are you waiting for? Here's a step-by-step guide for creating, customizing and editing a Facebook Carousel Ad:

In this week's episode of WebStrategiesLive, we look back on some predictions from 2016, along with what we expect in digital marketing in 2017.

Watch The Recording:

Watch The Recording:

Chris Leone, formerly Chief Operating Officer at WebStrategies, has been named President. In addition to his current responsibilities, Chris will take on leading all day-to-day operations of the company including sales, marketing, operations and administration.

When an alarm company in Southern Illinois approached us about generating leads via the internet, we immediately knew the project was going to be a fun step outside our comfort zone. We’re just a bunch of East Coast city dwellers. How does one reach a rural and largely agricultural community? Are they even online?

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

Marketing is a never-ending moving target. At its core, you’re simply trying to be in the right place at the right time with the right solution. This component of marketing never changes. The execution, on the other hand, is in continuous state of flux, and knowing when to jump on a new idea can make all the difference between success and failure.

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.