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When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking. While their initial priorities were to accurately measure the effectiveness of their marketing, and increase auto loans, mortgages, and new checking account inquiries, in a short amount of time they've seen those goals realized as well as some impressive results they weren't necessarily expecting.

The ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey. Credit unions without a system for accurately measuring marketing results struggle to prove ROI and to justify their marketing budgets, only putting them further behind other credit unions and banks who are more digitally savvy.

Credit Unions are often flooded with sales calls and emails, offering promises that sound almost too good to be true. While partnering with an external agency with expertise in the Credit Union industry can yield fantastic results, it can be very difficult to sort through it all and figure out where to turn.

2018 Credit Union Marketing Survey Results We recently conducted our second annual survey of credit unions to learn more about their marketing approach, and where they're seeing both success and challenges. Sixty-nine credit union professionals submitted their responses, including Marketing Directors, CMO's, COO's and CEO's, from credit unions across the country and ranging widely in asset size.

Many Credit Unions, lacking meaningful reporting on the ROI of past marketing campaigns, are unsure of how to set a reasonable marketing budget that will produce results. We recently hosted a webinar, Marketing Budgets for Credit Unions, to guide credit union marketers in setting overall marketing budgets, and how much to allocate to digital marketing channels.

Our exclusive 2018 Credit Union Digital Marketing Benchmark Report is ready, and it offers valuable insight into digital marketing performance among credit unions, and guidance on the important metrics every credit union should be tracking. The report also features easy to follow advice on how to set up tracking for those metrics, if it is not already in place.

Credit Union Marketing Presentation Chris Leone heads to the Virginia Credit Union League's 2018 East Coast Marketing & Business Development Conference next week to discuss how credit unions can more effectively reach the younger market.

As social media platforms grow in usership, they have become a crucial part of inbound marketing. As of April 2018, Facebook has reported over 2 billion monthly active users in the world. In the United States alone, over 200 million people have a Facebook account. Almost 70% of Americans say that they use Facebook on their desktop or phone.

Watch our Credit Union Marketing Webinar: When Credit Unions should (and should not) invest in the most popular digital marketing tactics Even the most effective credit union marketing tactics can sometimes be a waste of money. Why spend money on a problem you don't have? Our webinar will help you identify which digital strategies belong in your marketing plan based on current results and where you have the biggest opportunity for improvement within the Attract > Engage > Convert Framework.

This year the MAC Conference (Marketing Association of Credit Unions) was held in beautiful San Diego. MAC never disappoints and this proved to be a great time networking with credit unions and vendors. Next year the conference will be in NOLA and we can’t wait to see what will happen there!