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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Content Marketing?

brian-marsh Brian Marsh Posted February 21, 2017

Back in 1996, Bill Gates published an essay called “Content Is King.” He predicted how important content would become over time. More than 20 years later, that prediction is being affirmed...

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Topics: Marketing budgets, content marketing, content strategy, content marketing services

[Free eBook] Content Marketing Made Simple

kelly-browning Kelly Browning Posted September 21, 2015

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move..

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Topics: content marketing, content strategy

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: how to, content marketing, Persona, personas, content strategy, planning

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015

Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.

So what is content strategy?

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Topics: content marketing, Inbound Marketing, personas, content strategy, tips, Digital Marketing, advice

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