Inbound Marketing & Sales Development Inspiration

[Free eBook] Content Marketing Made Simple

kelly-browning Kelly Browning Posted September 21, 2015

You know by now that content marketing plays a big role in your marketing success. Maybe you're already doing some, but you're not sure how to tell if it's working. Or you've been hesitant to move..

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Topics: content marketing, content strategy

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: how to, content marketing, Persona, personas, content strategy, planning

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015

Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.

So what is content strategy?

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Topics: content marketing, Inbound Marketing, personas, content strategy, tips, Digital Marketing, advice

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