Inbound Marketing & Sales Development Inspiration

ChatGPT and Marketing for Manufacturing

Posted April 4, 2023
4 minute read
ChatGPT is the fastest-growing and most quickly adopted technology. Ever. By far. After its release in November 2022, ChatGPT exploded in popularity and in February 2023 it reached over 1 BILLION page visits. At first, professional copywriters voiced concern that artificial intelligence (AI) was going to take over their jobs. But fear has become excitement after learning that unique (human-generated) content is still prioritized by search engines. AI can help tremendously with idea generation, content planning, editing, and research to save time and fuel the brainpower that goes into content marketing.
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Topics Content marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted October 6, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers.
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

[FB Live Recording] The Keys To Effective Business Blogging

Posted December 5, 2016
19 minute read
Watch The Recording:
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Topics Blogging, Digital Marketing

4 Simple Keys To Effective Blogging

Posted October 20, 2016
5 minute read
So, you want to have a more effective blog?
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Topics Blogging

Three Digital Tactics With High Failure Rates, And How To Avoid Them

Posted August 28, 2015
4 minute read
Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and why it is they fail.
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Topics Blogging, Social Media, Display Advertising, Digital Marketing

Create a sales & marketing machine - 4 steps to sales success

Posted May 20, 2015
4 minute read
How to win the hide & seek game with your buyers
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Topics Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Marketing Automation, Digital Marketing

3 compelling reasons to be a blogger

Posted May 7, 2015
3 minute read
Blogging is "the bomb" and this post gives 3 compelling reasons to blog, along with some suggestions about how to get started. However, first, let's get one thing straight. For those of you on the younger side of the curve, use of the phrase "the bomb" was popularized in the 90's and according to the Urban Dictionary means "exceptionally cool". Now that we've established that, let's talk about why blogging is "the bomb".
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Topics Content marketing, Inbound Marketing, Blogging, Digital Marketing

Three Reasons Why You Should Be Blogging For Your B2B Business

Posted January 20, 2015
1 minute read
If you own a B2B business, you’ve likely considered blogging as a way to bring new traffic to your site. Regularly blogging about topics that are important to your target market will not only bring relevant traffic and leads to your website, but it will allow you to fully utilize your site as a resource for educating your prospects and help you establish yourself as a thought leader within your industry.
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Topics Content marketing, SEO, Blogging

Blogging Ideas

Posted January 7, 2015
1 minute read
This post is all about ideas that will help you create good blog posts. Most of us know the value of blogging and most of us experience "writer's block" at one time or another. So, when I read an article recently that offered some ideas about creating blog content, I was so inspired that I had to share some of the ideas. To be fair, the original content came from someone who writes for Search Engine Watch. Following are 5 easy ways and ideas about where to go for inspiration to write blog posts.
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Topics Blogging, Google Analytics, Social Technologies, Social Media

Where did my IM networks go on

Posted March 3, 2014
2 minute read
If you are like me and have a list of friends, family and co-workers using multiple different instant messenger applications (Google Hangouts/Talk, Facebook Chat, Skype chat etc.) the recent move by to get rid of all external IM networks will mean you have to find a new solution. IMO at one time was the leader in IM aggregators but, alas, that will be no more within a few days from now. My rather tedious task now is to find a replacement aggregator that will do the trick. was my goto at one time, however it got gobbled up by Google and also is no more. Where to start? To be frank I can't say I've found an answer yet but I thought I'd track my progress for anyone in the same boat - perhaps my efforts will help others too. I've tried most of them Online, Desktop and iPhone wise and can't say I've found the perfect solution yet. The perfect solution for me would be to have an all encompassing web-based version that works for all the main networks across most all devices - perhaps a bit of a pipe dream I know. What I have found might just work for me albeit a bit of a hodge podge combination of multiple options. Here is the solution I am currently trying, keeping in mind the 3 chat networks I need the most are GTalk, Skype and FB Chat: 1) Desktop (Windows 7): the downloadable version of Trillian (for an extra few bucks you can get things like saved history, which seems fair considering it would be nice if at least one of these aggregators was able to survive). 2) iPhone (you can likely replicate this on Android but I'm not 100% sure): For Skype I use the paid version of IM+, for Google Talk I use the Trillian App (the Trillian app doesn't seem to have Skype for some reason) and then for Facebook I just use their "Messenger" app. I use the few different options listed simply because interface and usability are very important to me. Although there are several different options out there, I just never felt completely comfortable with the others. We will see how things go, I'll post an update here in a week or so if I discover anything better, or if I find this new setup I describe works. By the way, 3 cheers for IMO for the great service they did provide while it lasted, I wish them the best of luck with their new endeavors. Have you had any recent successes in this realm you would like to share? [UPDATE] 3/19/14 I have upgraded Trillian to the Pro version for $20 a year. It works well for me overall. I had to move to the Beejive iPhone App for Google Talk which also works well for my needs.
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Topics Software, Blogging, Social Technologies