Blog

As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.

Whether you have ambitious growth goals, or business has slowed in a particular location or industry, or you have just identified intriguing opportunities, there are a variety of reasons manufacturers may consider expanding into a new vertical or territory. Building brand awareness in uncharted territories is no small feat, especially for those marketing for the manufacturing industry. Fortunately, today's digital marketing landscape makes breaking into new regions and verticals easier than ever before.

When credit union marketing is discussed, the focus is often on how to attract new members. In doing so, nurturing current members can fall to the wayside. However, in reality, it’s crucial to keep your current members engaged and make them aware of products and services that will meet their financial needs.

WebStrategies partnered with a credit union that had the goal of creating a unified digital marketing strategy that fuels new account openings and loan applications. With little prior digital marketing experience outside of mostly disappointing digital advertisements, this credit union was in search of expert digital advertising guidance and a strategy to diversify the sources of traffic visiting their website.

Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.

COVID-19 has impacted every industry, from the perspective of the consumer and the company. As behavior changes, credit unions are being forced to adjust their marketing spend to be both efficient and effective.

Manufacturers continue to be impacted by the restrictions imposed due to the COVID-19 pandemic. With travel remaining limited and trade shows on pause, the manufacturing industry is quickly adapting to a world where most closed deals happen without ever having a face-to-face meeting.

Setting goals is paramount for a salesperson's success. identifying a target in the beginning of the year, and monitoring your progress throughout creates an awareness that is necessary for the always on-the-go sales professional. Performance-based goals, if set incorrectly, can be a hindrance and defeating if not attained. The goal becomes demoralizing and threatens success.

Digital advertising is one of the most cost-effective and impactful ways to reach your credit union’s target audience. Unfortunately, when implementing an advertising strategy, there are various ways credit unions tend to waste money.

Manufacturing companies are getting innovative with their marketing. Whether it's paid advertising or content marketing, the options are endless. The opportunities are vast, so taking advantage of the various marketing strategies to increase visibility, connect with the audience, and establish expertise is a sound business strategy.