Inbound Marketing & Sales Development Inspiration

Industrial Marketing Case Study: Scaffolding Solutions

Posted October 29, 2020
1 minute read

In March of 2015, WebStrategies began a partnership with Scaffolding Solutions, a premier provider of system scaffolding, suspended scaffolding, mast climber platforms and decks, and other services to the construction and industrial manufacturing industries up-and-down the east coast.

Beginning initially as a project to overhaul and modernize their website, this partnership has since developed into full, robust digital marketing and advertising strategy that has transformed Scaffolding Solutions’ online presence.

Industrial Marketing Agency Results

Following their website redesign, we began our mission of implementing the most effective digital advertising, content marketing, and SEO strategies to help build visibility within their target market and generate more business inquires from online sources.

Using Google Analytics to monitor the results of these strategies, they’ve seen a continued rise in traffic to their website and new inquires coming in on a monthly basis. In fact, September 2020 was their highest performing month to date with an impressive growth of 244% in website traffic compared to just two years ago in September 2018.

To see the full results of this case study, click here.

Here’s what Roger Jetton, President of Scaffolding Solutions had to say:

The expanded website developed by WebStrategies has digitally presented the extensive capabilities of the company as it has expanded geographically and added new products, services, and targeted new industry segments. The power of how our company is now presented online and the targeted marketing being conducted is immeasurable–far beyond the click counts. WebStrategies has far exceeded our expectations. Over time, they have developed into a key business partner for Scaffolding Solutions and we are very happy with their results

Topics Manufacturing Marketing

Alan joined WebStrategies after earning his BA in Communications from Rutgers University. Alan brings value to WebStrategies in several ways, assisting our Client Account Managers in delivering top-tier digital marketing strategy and producing detailed reporting to analyze and interpret results, as well as writing content to educate companies on improving their digital marketing strategy.

Agree, disagree, or just have something to add?

Leave a comment below.