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It’s no secret that advertising is a great way to grow a business. Since the 16th century, people have utilized newspapers, print magazines, and other channels to capture attention and raise awareness about their products or services.

While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use creative and often virtual means to build and maintain a valuable connection with prospective, new, and existing members of your credit union.

2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and market their products has been disrupted due to limitations on travel and in-person events. Although there is still uncertainty surrounding trade shows for this fall, we expect them to return in some capacity in the future. And there are several ways that you can use digital marketing tactics to make those long-anticipated visits even more fruitful.

Every credit union marketer loves to have as much high-quality lead tracking in place as possible. Understanding the pages and products that are driving the most new leads is essential to keeping up with your credit union’s digital marketing performance. But, what if you could also track the actual ROI that your marketing efforts generate?

Right now, manufacturers around the world are partnering with marketing agencies to help develop strategies that will fuel their growth and generate more revenue. These partnerships are initiated because marketing agencies offer a cost-efficient, one-stop-shop for many of the marketing services that a manufacturer needs to succeed in the long-term.

For many different reasons, people start applications online and don’t finish the process. This is especially true with more people starting applications on mobile devices. Form abandonment is a hurdle that all credit unions (and all businesses, really) face. But there’s actually a way to curb this common application “leak” and to learn who is starting applications. First, we have to address the heart of the issue.

One of the most prominent aspects of local SEO for credit unions is the use of Google My Business to accurately display information like name, address, and phone number to those who are searching for a credit union locally. This was once a tool that you could set up, optimize, and leave for a good amount of time barring any major updates; however, the COVID-19 pandemic has brought frequent updates to business availability throughout the country.

Some of the traditional methods of lead generation for manufacturers, such as scanning through long lists of potential contacts or relying heavily on trade shows, are now falling by the wayside. This has opened the door for new, creative ways for manufacturers to capture leads digitally. Not only will these tactics encourage engagement from your buyers, they will also help you collect valuable information and easily track where a prospect is along the buyer’s journey. When used in combination with marketing automation software, you can develop a consistent framework to efficiently follow-up with leads and nurture them into customers.

Do you want to save time on your credit union marketing? Want to provide a more personalized marketing experience? Want to increase your conversion rates when connecting with your members? Then marketing automation is a strategy you want to have in your marketing tool belt. There are various marketing automation options available to market your credit union based on your goals and what will best help you achieve them.

With the cancellation of trade shows and travel, the typical marketing strategies for manufacturing companies are rapidly adjusting to more digital platforms. Heading into 2020, digital marketing was already a sound strategy that produced impressive results for manufacturers, but is even more critical now as more consumers are researching and making buying decisions online more than ever. By diversifying your sales and marketing approach, you're able to reach more of your ideal customers.