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So, you want to have a more effective blog?

Let's face it. Website pop-ups are one of today’s most loathed website tactics. You hate them. And so do many others. And yet, they're everywhere. What gives?

For years, you’ve been hearing how important content is to your online marketing game plan. In 2016, over half of both B2B and B2C marketers are planning to increase their investments in content marketing. The challenge is overcoming the time and financial investment to create a meaningful volume of great content.

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

In the last fifteen years, digital marketing budgets have gone from table scraps to approaching the lion’s share. This is due, in large part, to shifts in consumer attention and innovations in digital technology.

WebStrategies Inc., is proud to announce the addition of Brittany Judge to its team. An experienced content marketer, Brittany will help the company’s broad spectrum of clients relate to their target audiences and convert leads into customers. Her expertise in inbound marketing strategies provides a strong foundation for success.

Marketing is a never-ending moving target. At its core, you’re simply trying to be in the right place at the right time with the right solution. This component of marketing never changes. The execution, on the other hand, is in continuous state of flux, and knowing when to jump on a new idea can make all the difference between success and failure.

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.