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As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your investment. Fortunately, the online world offers a detailed level of tracking and measurement that helps us better understand the return on our digital investments.

As your competitors become more savvy with online advertising, finding an edge becomes critically important. Otherwise, you risk doing overdoing all the same tactics as your competitors. While many businesses obsess over new customer acquisition, finding ways to increase current customer value has become an untapped resource. Cross-selling through remarketing is the answer to a question not enough businesses are asking; that question being “how can I increase the average value of a customer through online channels?”

We're a little data obsessive. Ok, more than a little. We find and read every report we can find on how businesses are investing their marketing dollars. We then share the best of the best with you, so you can make more informed decisions about your marketing.

Social media and search platforms are changing the advertising game. In 2016, one-third of all advertising spend will go towards digital channels, and with over 80% of all digital marketing dollars going towards display ads and search advertising, understanding the proper metrics to execute an effective online advertising campaign is critical.

For every business, a great online presence begins with a great website. It’s the one place online you completely own and control. Therefore, it’s a pillar to being successful online.

An online advertising revolution is taking place.

Inbound marketing takes months, even years, to start producing meaningful results. That’s the truth. And you can take it from us. Our firm has been blogging since 2009, we generate more site traffic than many successful ecommerce sites, and we have thousands of people download our eBooks per year. In other words, we generate the attention most businesses can only dream of, and that alone is not enough to say we're wildly successful at inbound marketing.

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

If you asked me the most common reason why marketing fails, I’d say two things: 1) not knowing the customer well enough, and 2) failing to deliver on what the customer wants.

A few months ago, we embarked on a mission to better understand how users in central Virginia used the internet. To do this, we surveyed users throughout central Virginia, then broke down that information by age, gender, and income.