Inbound Marketing & Sales Development Inspiration

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Neal Lappe Posted September 8, 2014

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

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Topics: Analytics, Google Analytics, Web Analytics, Conversion Rate Optimization

How to Measure Online (and some offline) Marketing

Neal Lappe Neal Lappe Posted February 26, 2014

Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t..

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Topics: Attribution, Search Marketing, Analytics, Internet Marketing, Inbound Marketing, Advanced segments, Google Analytics, Web Analytics, Online Marketing, Marketing Automation, Digital Marketing

Five Of The Biggest Challenges Facing Online Marketing

Chris Leone Chris Leone Posted January 30, 2014

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.

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Topics: Attribution, ppc, Analytics, utility marketing, SEO, process, Social Media, Digital Marketing

Consumer Response To Real-Time Marketing

Chris Leone Chris Leone Posted November 14, 2013

The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.

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Topics: superbowl, Analytics, Web Analytics, Online Marketing, real time, Data

Understanding The Basics Of Online Privacy

Chris Leone Chris Leone Posted October 14, 2013

The internet is the most trackable and accountable marketing medium we have today. Marketers and business analysts want more information about their visitors while visitors want their privacy. It's a..

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Topics: Analytics, tracking, privacy

Measuring Success Online: The Multi-Channel Attribution Report

Chris Leone Chris Leone Posted September 18, 2013

I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.

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Topics: Attribution, Analytics, multi-channel attribution, Reporting, Google Analytics, Web Analytics, Analysis

What should my minimum browser resolution be when building websites in 2012?

Administrator Administrator Posted December 29, 2011

At WebStrategies we tend to design websites with a 1024px resolution with an infinite background. Why? - because we want to try and ensure the lowest common denominator of users are able to view..

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Topics: Analytics, minimum, Web Design, resolution, Web Analytics

Web Analytics – Breaking a Tradition of Uncertainty

Neal Lappe Neal Lappe Posted November 5, 2011

Moneyball is a popular movie out these days and it is a true story about how the Oakland A’s baseball team (and it’s GM) has to re-assemble the team and finds all of baseball's conventional wisdom..

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Topics: Analytics, Google Analytics, Web Analytics, Online Marketing

Why Not Embrace the Data?

Neal Lappe Neal Lappe Posted February 14, 2011

Going through some of the finer points in Google Analytics - Conversion University caused me to ask "why don't more people embrace the richness of web analytics data?" I think about some of our..

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Topics: Advertising, Analytics, Web tools, Internet Marketing, Google Analytics, Web Analytics, Digital Marketing

Data Over Emotion – Apple’s Response To iPhone 4 Reports

Chris Leone Chris Leone Posted July 23, 2010

As a fan and user of Apple products, I closely followed the introduction and launch of the iPhone 4 as well as all the problems that ensued. These problems, which I'll get to in a second, became a..

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Topics: Analytics, Search engines, Pay Per Click, SEO, Web Design, Apple, iphone

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