Inbound Marketing & Sales Development Inspiration

[FB Live Recording] How Much To Spend On Marketing

Chris Leone Chris Leone Posted November 20, 2016

Watch The Recording:

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Topics: budgets, Digital Marketing

Chris Leone – Promoted to President of WebStrategies Inc.

Neal Lappe Neal Lappe Posted October 30, 2016

Chris Leone, formerly Chief Operating Officer at WebStrategies, has been named President.  In addition to his current responsibilities, Chris will take on leading all day-to-day operations of the..

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Topics: Digital Marketing

How to Uncover the Buyer's Challenges and Fears

Neal Lappe Neal Lappe Posted October 30, 2016

How can you get your buyers to tell you their biggest challenges and greatest fears?    Our research tells us that buyers value a salesperson’s problem solving skills above all else, yet..

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Topics: Sales, Sales Techniques

WebStrategies Inc. & Impression Marketing Announce Merger

Administrator Administrator Posted October 26, 2016

For More Information:Neal Lappe, CEO, WebStrategies Inc.804-314-4050, neal@webstrategies.comOctober 24, 2016

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Topics: Press Release

4 Simple Keys To Effective Blogging

Chris Leone Chris Leone Posted October 20, 2016

So, you want to have a more effective blog?

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Topics: Blogging

How Much Should You Budget For Marketing In 2017?

Chris Leone Chris Leone Posted October 20, 2016

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: October 2016

This article provides information that can guide you about how..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

The Five Traits of Effective Pop-Ups & Call-Outs

Chris Leone Chris Leone Posted September 16, 2016

Let's face it. Website pop-ups are one of today’s most loathed website tactics.

You hate them. And so do many others.

And yet, they're everywhere. What gives?

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Topics: Pop-ups, Lead generation

How To Repurpose Content And Increase Your Output (8 Practical Examples You Can Implement Today)

Chris Leone Chris Leone Posted September 12, 2016

For years, you’ve been hearing how important content is to your online marketing game plan. In 2016, over half of both B2B and B2C marketers are planning to increase their investments in content..

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What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted September 9, 2016

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 


When someone asks you, “is your marketing working,” what do you think they’re..

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Topics: ROI, planning, revenue, profit, Online Marketing, Digital Marketing

3 Questions that will Change Your Sales Conversations

Kristin Harrison Kristin Harrison Posted September 2, 2016

One of the biggest challenges for the B2B sales force is that today’s buyer is more educated than ever.  According to Forrester, 74% of the buyer's journey is made anonymously online.  This..

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Topics: Sales, Sales & Marketing, Sales Techniques

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