Inbound Marketing & Sales Development Inspiration

LinkedIn Advertising to Generate Leads for B2B Manufacturers

Posted June 8, 2023
4 minute read
Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.
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Topics Digital advertising, Social Media, B2B Marketing, Manufacturing Marketing

The Rise of Generative AI:  How Credit Unions Can Leverage It

Posted May 26, 2023
3 minute read
Generative AI has emerged as a game-changing technology, revolutionizing the digital world in unprecedented ways. From industry advancements to the potential for credit unions to leverage this technology, the impact of generative AI cannot be overstated.
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Topics SEO, Credit Union Marketing

What Credit Union Marketers Should Know About GA4

Posted May 25, 2023
2 minute read
WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.
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Topics Google Analytics, Data, Credit Union Marketing

What are the Benefits of GA4 for Manufacturers?

Posted May 18, 2023
2 minute read
Ready or not, GA4 is replacing UA platform in Google Analytics on July 1, 2023.
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Topics Google Analytics, Data, Manufacturing Marketing

HubSpot Workflows for Credit Unions

Posted May 17, 2023
7 minute read
When credit unions onboard HubSpot to take advantage of the benefits that the CRM provides, it can be daunting to know where to start in creating workflows and how they are built. We’ve onboarded HubSpot for dozens of credit unions and found there are some that benefit practically every one.
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Topics Credit Union Marketing, HubSpot for Credit Unions

What Is a Good ROI for Manufacturing Marketing?

Posted May 12, 2023
6 minute read
When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best for the manufacturing industry.
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Topics Manufacturing Marketing

2023 Credit Union Conferences You Won't Want to Miss

Posted May 12, 2023
5 minute read
We update this post every month for the most current list of conferences. Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. A majority of our favorite conferences have returned to in-person events, a few with virtual options. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions. The following 2023 conferences are currently scheduled to be in person (unless otherwise noted).
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Topics Credit Union Marketing

2023 Credit Union Digital Marketing Benchmarks

Posted May 10, 2023
1 minute read
Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results. 
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Topics Digital advertising, Credit Union Marketing Benchmarks

Video Content Marketing for Manufacturers

Posted May 5, 2023
6 minute read
What's the big deal with video marketing? Why should you add it to your content marketing strategy? Video content is here to stay and it’s not going anywhere. Content Marketing Institute found that 78% of B2B marketers are investing in video in 2023 - that's up from 69% in 2022. Wyzowl reports that 91% of all business types will use video as a marketing tool in 2023. 
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Topics B2B Marketing, Videos

Manufacturing Marketing Strategy to get Started with Digital Marketing

Posted April 26, 2023
8 minute read
Equipment manufacturing companies have lagged in the use of digital marketing to generate sales leads, instead leaning heavily on trade shows and sales teams to build relationships with potential buyers. These are effective but without an effort to capture online leads, equipment manufacturers are losing countless revenue-generating opportunities. After many years as a senior strategy director of digital marketing for manufacturers, I wanted to share the most effective tactics we have found to enable manufacturers to leverage their websites to generate more business.
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Topics B2B Marketing, Manufacturing Marketing