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Equipment manufacturers and B2B marketers typically have a niche target audience that makes broad advertising tactics a waste of money. Instead, campaigns targeted to specific industries, companies, and positions within those companies are more effective because the marketing budget can be honed in on the right people - potential buyers.

Generative AI has emerged as a game-changing technology, revolutionizing the digital world in unprecedented ways. From industry advancements to the potential for credit unions to leverage this technology, the impact of generative AI cannot be overstated.

WebStrategies CEO, Chris Leone, discusses GA4 with Mike Lawson on CU broadcast and a summary of the changes is below.

Ready or not, GA4 is replacing UA platform in Google Analytics on July 1, 2023.

When credit unions onboard HubSpot to take advantage of the benefits that the CRM provides, it can be daunting to know where to start in creating workflows and how they are built. We’ve onboarded HubSpot for dozens of credit unions and found there are some that benefit practically every one.

When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best for the manufacturing industry.

We update this post every month for the most current list of conferences. Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. A majority of our favorite conferences have returned to in-person events, a few with virtual options. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions. The following 2023 conferences are currently scheduled to be in person (unless otherwise noted).

Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results. 

What's the big deal with video marketing? Why should you add it to your content marketing strategy? Video content is here to stay and it’s not going anywhere. Content Marketing Institute found that 78% of B2B marketers are investing in video in 2023 - that's up from 69% in 2022. Wyzowl reports that 91% of all business types will use video as a marketing tool in 2023. 

Equipment manufacturing companies have lagged in the use of digital marketing to generate sales leads, instead leaning heavily on trade shows and sales teams to build relationships with potential buyers. These are effective but without an effort to capture online leads, equipment manufacturers are losing countless revenue-generating opportunities. After many years as a senior strategy director of digital marketing for manufacturers, I wanted to share the most effective tactics we have found to enable manufacturers to leverage their websites to generate more business.