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Inbound Marketing & Sales Development Inspiration

Manufacturers: Have You Tried Digital Marketing in the Past with No Success?

Posted December 7, 2021
3 minute read
We sometimes hear from equipment manufacturers that they have tried digital marketing in the past and it didn't work for their business. We are always disappointed to hear this because we've seen digital marketing increase qualified leads for manufacturers time and time again.
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Topics Manufacturing Marketing

Process Expo 2021 Highlights

Posted November 12, 2021
2 minute read
We were delighted to have the opportunity to connect with others in the food and beverage processing and packaging industry at Process Expo in Chicago. If you missed it, here are some highlights of the event: 
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Topics Manufacturing Marketing

Is Digital Marketing Worth the Investment for Equipment Manufacturers?

Posted November 4, 2021
4 minute read
Equipment manufacturers don't have the resources to implement marketing tactics that don't bring in qualified leads. Every tactic that equipment manufacturers invest in should be able to provide a solid ROI. So how does digital measure up to that standard?
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Topics Manufacturing Marketing

How Digital Marketing and Trade Shows Can Go Hand in Hand

Posted October 21, 2021
3 minute read
Equipment manufactures are once again attending trade shows after well over a year of being unable to do so. This is great news for the manufacturing industry as these events can bring about numerous leads and even closed deals. That said, trade shows come with a significant financial investment and you want to ensure that every penny of that investment furthers your business.  As a digital marketing agency for manufacturers, we're not anti-trade shows at all—but we would encourage getting the best bang for your buck out of them. And that means considering how you can boost your ROI from the trade shows you attend by layering on digital initiatives. 
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Topics Manufacturing Marketing

Why Equipment Manufacturers See the Value in Digital Marketing

Posted October 5, 2021
4 minute read
Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.
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Topics Digital Marketing, Manufacturing Marketing

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 
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Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

The Most Important Marketing Metrics for Industrial B2Bs to Measure

Posted September 16, 2021
4 minute read
Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
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Topics Reporting, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Why LinkedIn has Become the Favorite Display Ad Platform for B2B Companies

Posted August 20, 2021
4 minute read
LinkedIn advertising is rapidly growing in popularity in the B2B space. But just because a platform is popular doesn't mean it will be successful for your business. Is LinkedIn advertising worth considering as a digital tactic for your company? Let's consider the benefits.
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Topics Manufacturing Marketing

Why Content Marketing can be a Struggle for Equipment Manufacturers

Posted August 6, 2021
2 minute read
Working with equipment manufacturers, we hear it all the time: "We can't produce website content." Many of our clients have tried content marketing in the past and it failed. Why? They have gone about it the wrong way. 
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Topics Manufacturing Marketing

Case Study: Decreasing Cost Per Lead for an Equipment Manufacturer

Posted July 15, 2021
1 minute read
Prior to partnering with WebStrategies in November of 2019, our client that manufactures robotic pallet/stretch wrapping machines was not using digital marketing to its greatest potential. They used pay-per-click advertising (PPC) with a budget of roughly $2,000-$2,500 per/month and produced some content here and there but lacked the time and resources to develop and follow an overarching strategy that would lead to consistent, measurable results.  They sought a partner that could lead the way in digital, crafting a strategic plan that aligned with their business goals for growth. Enter WebStrategies.
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Topics Manufacturing Marketing