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Inbound Marketing & Sales Development Inspiration

[Case Study] Marketing for Manufacturing Company

kelly-browning Kelly Browning Posted July 5, 2019 2 minute read

Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and..

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Topics: Case Studies, Manufacturing

How Much Should Manufacturers Budget for Marketing in 2019?

howard_deskin Howard Deskin Posted June 2, 2019 6 minute read

Originally published December 2017; updated June 2019

We continue to provide advice about online marketing budgets in a variety of industries, and over the last few years we have been partnering..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

howard_deskin Howard Deskin Posted April 19, 2019 6 minute read

Does Digital Marketing Really Work for Manufacturers?

In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and..

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Topics: Digital Marketing, Manufacturing

The Best Digital Marketing Tactics For Manufacturers

howard_deskin Howard Deskin Posted April 10, 2019 7 minute read

It has taken a while for manufacturing companies to get into the practice of using digital marketing to generate leads. Having partnered with several manufacturing companies, I wanted to share the..

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Topics: Manufacturing

Successful Manufacturer Marketing Examples

Preston Kendig Preston Kendig Posted March 13, 2019 4 minute read

When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and all digital marketing strategies need to be..

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Topics: Manufacturing

Manufacturing Marketing Survey 2018

kelly-browning Kelly Browning Posted January 22, 2019 1 minute read

In late 2018, we surveyed manufacturing companies around the world to learn more about their marketing strategy and results.

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Topics: Manufacturing

[Video] Manufacturing Marketing Budgets

howard_deskin Howard Deskin Posted May 23, 2018 1 minute read

Many manufacturers are wondering how to set a reasonable marketing budget that will produce results, particularly as they shift more marketing resources towards online marketing.

I recently hosted..

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Topics: Manufacturing

Develop A Failsafe Manufacturing Marketing Plan With The New 4 P’s

brian-marsh Brian Marsh Posted March 2, 2018 5 minute read

If you look at the marketing for manufacturing companies around the country, you’ll see that they’re all over the place.

That’s because the manufacturing industry is filled with companies that..

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Topics: Manufacturing

4 digital marketing challenges for manufacturers

Administrator Administrator Posted February 16, 2018 6 minute read

Manufacturers inherit a lot of challenges when it comes to digital marketing. Being an art that comes from a time when digital technology didn’t even exist, it is only natural that the..

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Topics: Digital Marketing, Manufacturing

Marketing Automation For Manufacturers

Kira Routh Kira Routh Posted February 2, 2018 4 minute read

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets and in-person sales..

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Topics: B2B Marketing, Manufacturing

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