Inbound Marketing & Sales Development Inspiration

The Importance of Personas in Industrial Marketing

Administrator Administrator Posted March 18, 2020 3 minute read

The Importance of Personas in Industrial Marketing

In a digital world of personalized customer experience, knowing your audience is vital to a growing, thriving industrial brand.

Selling a product..

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Topics: Personas, B2B Marketing, Manufacturing

Examples Of Successful Manufacturing Marketing Strategies

Preston Kendig Preston Kendig Posted March 17, 2020 5 minute read

When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and all digital marketing strategies need to be..

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Topics: Manufacturing

How Much Should Manufacturers Budget for Marketing in 2020?

howard_deskin Howard Deskin Posted February 3, 2020 6 minute read

Originally published December 2017; updated January 2020 (note: this information has not been updated to include any adjustments resulting from the Coronavirus pandemic. We will update this data..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

[Webinar] Content Marketing for Manufacturers

howard_deskin Howard Deskin Posted January 8, 2020 1 minute read

Content marketing is a tactics that manufacturers can no longer ignore. Every manufacturer who wants to generate new leads and sales should have a content marketing strategy in place, and that..

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Topics: Manufacturing

The Power Of Online Advertising For Manufacturers

Administrator Administrator Posted January 2, 2020 4 minute read

Online advertising for manufacturers is not necessarily a new development, although many manufacturing companies have been slow to dip their feet into the vast world that is digital marketing.


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Topics: Digital advertising, Manufacturing

Content Marketing for Manufacturers

Administrator Administrator Posted December 26, 2019 5 minute read

Content marketing for manufacturers is not just a fashionable trend. Creating content is a real, tangible, and absolutely necessary aspect for all modern industries if they plan to be successful..

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Topics: Content marketing, Manufacturing

Manufacturer marketing reporting you'll actually use

Chris Leone Chris Leone Posted November 18, 2019 2 minute read
We’ve worked with a lot of industries over the years, including many companies in the manufacturing space. 
And if there are two things we’ve learned, it’s that 1) most marketing..
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Topics: Manufacturing

Process Expo 2019 Recap [Food and Beverage Equipment Manufacturing]

Elise Renzetti Elise Renzetti Posted November 6, 2019 2 minute read

Just a few short weeks ago, Kristin Harrison, Director of Business Development and I were excited to attend the Process Expo, held by the FPSA (Food Process Suppliers Association) in Chicago from..

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Topics: Manufacturing

[Case Study] Marketing for Manufacturing Company

kelly-browning Kelly Browning Posted July 5, 2019 2 minute read

Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and..

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Topics: Case Studies, Manufacturing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

howard_deskin Howard Deskin Posted April 19, 2019 6 minute read

Does Digital Marketing Really Work for Manufacturers?

In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and..

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Topics: Digital Marketing, Manufacturing

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