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Inbound Marketing & Sales Development Inspiration

[Webinar] Manufacturing Marketing Budgets

howard_deskin Howard Deskin Posted May 2, 2018

Many manufacturers are wondering how to set a reasonable marketing budget that will produce results, particularly as they shift more marketing resources towards online marketing.

I'm hosting a..

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Topics: Manufacturing

Develop A Failsafe Manufacturing Marketing Plan With The New 4 P’s

brian-marsh Brian Marsh Posted March 2, 2018

If you look at the marketing for manufacturing companies around the country, you’ll see that they’re all over the place.

That’s because the manufacturing industry is filled with companies that..

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Topics: Manufacturing, marketing strategy

Manufacturing Marketing: Getting Started with Digital Marketing

howard_deskin Howard Deskin Posted February 22, 2018

Starting the Manufacturing Digital Marketing Journey

In the last few years we have partnered with more manufacturing companies in the USA to help them generate more leads and sales. Since..

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Topics: Digital Marketing, Manufacturing

4 digital marketing challenges for manufacturers

Administrator Administrator Posted February 16, 2018

Manufacturers inherit a lot of challenges when it comes to digital marketing. Being an art that comes from a time when digital technology didn’t even exist, it is only natural that the..

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Topics: Digital Marketing, Manufacturing

Marketing Automation For Manufacturers

Kira Routh Kira Routh Posted February 2, 2018

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets and in-person sales..

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Topics: B2B Marketing, Manufacturing

What is a good ROI for manufacturing marketing?

Administrator Administrator Posted January 26, 2018

When you spend money on marketing for your manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best..

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Topics: Manufacturing

Successful Manufacturer Marketing Examples

Preston Kendig Preston Kendig Posted January 19, 2018

When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and all digital marketing strategies need to be..

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Topics: Manufacturing, marketing strategy

The Best Digital Marketing Tactics For Manufacturers

howard_deskin Howard Deskin Posted January 15, 2018

It has taken a while for manufacturing companies to get into the practice of using digital marketing to generate leads. Having partnered with several manufacturing companies, I wanted to share the..

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Topics: Manufacturing

[Report] Content Marketing for Manufacturers

kelly-browning Kelly Browning Posted January 5, 2018

According to research by the Content Marketing Institute (CMI), just 22% of manufacturers are mature content marketers. This means there are significant opportunities for manufacturing companies..

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Topics: Content marketing, Manufacturing

How Much Should Manufacturers Budget for Marketing in 2018?

howard_deskin Howard Deskin Posted December 28, 2017

We continue to provide advice about online marketing budgets in a variety of industries, and over the last two years we have been partnering with more manufacturing companies to help them generate..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

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