Inbound Marketing & Sales Development Inspiration

How Manufacturers Can Target Their Audience on LinkedIn

Administrator Administrator Posted July 1, 2020 3 minute read

When considering marketing efforts for your manufacturing business, LinkedIn likely doesn’t sit at the top of your priority list. But, now might be the time to consider it as a contender.


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Topics: Advertising, Manufacturing

6 Benefits of Marketing Automation for Manufacturers

Alan Lucy Alan Lucy Posted June 26, 2020 3 minute read

Now a commonly found tool among marketing departments around the world, marketing automation is a powerful software that businesses can use to automate tasks that were previously done by hand.


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Topics: Marketing Automation, Manufacturing

6 Effective Types Of Content For Manufacturers

Alan Lucy Alan Lucy Posted June 19, 2020 8 minute read

If you are a manufacturing company who is looking to advance your digital marketing strategy and generate more leads and sales through your website, you are probably aware that you need to produce..

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Topics: Content marketing, Manufacturing

Tracking Results on Manufacturer Websites

Alan Lucy Alan Lucy Posted June 3, 2020 2 minute read

If your manufacturing company is actively using your website to market your business and attract new leads (and you absolutely should be), it’s essential that you have an understanding of where..

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Topics: Manufacturing

Why It's Important to Use a CRM for a Manufacturing Company

Alan Lucy Alan Lucy Posted May 28, 2020 2 minute read

If you are in the business of selling, then you are probably already aware of the commonly used digital tool referred to as a Customer Relationship Management (CRM) system. However, you may be..

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Topics: Software, Lead generation, Manufacturing

[Case Study] Mining Equipment Manufacturer Marketing

kelly-browning Kelly Browning Posted May 4, 2020 1 minute read

When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited..

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Topics: Case Studies, Manufacturing

How Manufacturers Can Adapt to the Absence of Trade Shows

Alan Lucy Alan Lucy Posted April 24, 2020 1 minute read

The recent government orders prohibiting events have made things more complicated in the manufacturing industry, one that is typically heavily reliant on events such as trade shows to market and sell..

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Topics: Manufacturing

Manufacturing COVID-19 Resource Guide

Alan Lucy Alan Lucy Posted April 22, 2020 6 minute read

To say that we are living through a unique time is an understatement. The ongoing COVID-19 pandemic has drastically changed how companies need to operate and has left manufacturers wondering how..

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Topics: Manufacturing, COVID-19

The Best Digital Marketing Tactics For Manufacturers

howard_deskin Howard Deskin Posted April 13, 2020 8 minute read

Originally published in 2018; updated April 2020

It has taken a while for manufacturing companies to get into the practice of using digital marketing to generate leads. Having partnered with..

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Topics: Manufacturing

The Importance of Personas in Industrial Marketing

Administrator Administrator Posted March 18, 2020 3 minute read

The Importance of Personas in Industrial Marketing

In a digital world of personalized customer experience, knowing your audience is vital to a growing, thriving industrial brand.

Selling a product..

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Topics: Personas, B2B Marketing, Manufacturing

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