Blog

Many Credit Unions, lacking meaningful reporting on the ROI of past marketing campaigns, are unsure of how to set a reasonable marketing budget that will produce results. We recently hosted a webinar, Marketing Budgets for Credit Unions, to guide credit union marketers in setting overall marketing budgets, and how much to allocate to digital marketing channels.

Our exclusive 2018 Credit Union Digital Marketing Benchmark Report is ready, and it offers valuable insight into digital marketing performance among credit unions, and guidance on the important metrics every credit union should be tracking. The report also features easy to follow advice on how to set up tracking for those metrics, if it is not already in place.

Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are opportunities for them to reach their audience through Facebook ads, but aren't sure how to get started and what to expect.

Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.

Influencer marketing is a somewhat new term, but the practice is far from new. What has developed more recently, thanks to the digital landscape, are the opportunities for small and medium-sized businesses to capitalize on influencer marketing, often at a very attractive ROI.

Credit Union Marketing Presentation Chris Leone heads to the Virginia Credit Union League's 2018 East Coast Marketing & Business Development Conference next week to discuss how credit unions can more effectively reach the younger market.

Do any of these sound familiar? I'm spending money on online ads, but I'm not getting qualified leads from them Only spammers fill out my website's contact form My website loads slowly My website isn't ranking well in Google All of my business comes from offline, so I don't update my website I'm not sure which metrics I should track

As social media platforms grow in usership, they have become a crucial part of inbound marketing. As of April 2018, Facebook has reported over 2 billion monthly active users in the world. In the United States alone, over 200 million people have a Facebook account. Almost 70% of Americans say that they use Facebook on their desktop or phone.

In 2016, WebStrategies acquired Impression Marketing. One of Impression’s partners, Anne Moss, left the agency world following the suicide of her son the prior year.

Chatbots were seen as one of the biggest trends and most exciting digital marketing tools in 2017. While enthusiasm was tempered a bit this year, they are still extremely promising and can be a very effective part of your marketing strategy. Chatbot adoption has been slower than expected, partly due to limitations of early bots, and the hurdles of understanding how they work and how to set them up. However, they are still projected to be very prevalent by 2022, and account for $8 billion in cost savings according to Juniper Research. It's time to give them another look.