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Inbound Marketing & Sales Development Inspiration

Shelly Goodman

Shelly Goodman
Shelly is the Agency Marketing Manager at WebStrategies and showcases our services to prospective clients while listening to existing clients and team members to continually address their digital marketing needs. In 2009 she began her digital marketing career as an account manager with Impression Marketing; a company that is now part of WebStrategies. As a two-time graduate of Virginia Tech, she’s worked in digital roles at Capital One Financial and a leading local news organization in Richmond. After further honing her experience in content marketing, lead generation, email marketing, and social media promotions, Shelly joined WebStrategies in 2022.

Recent Posts

Mini Case Study: Manufacturing Content Marketing Using Lead Tracking

Posted October 19, 2022
6 minute read
B2B manufacturer marketing is not flashy because unlike B2C it is not about new trends and selling an irresistible product to people with disposable income. In B2B, there has to be a justifiable business need for someone to seek out products or services and since the investment is usually large, the buyer has no room for purchasing errors. That means the buyer needs a lot of clear, organized information that instills confidence that the product or service will work well in their process, integrate with the existing system, and solve their problem.
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Topics Content marketing, Inbound Marketing, Digital Marketing, B2B Marketing, Manufacturing Marketing

Access Our 2022 Credit Union Marketing Survey Results

Posted October 10, 2022
2 minute read
The US regained a sense of normalcy in 2022, until inflation became the primary concern - causing interest rates to rise and the volume of loans to decline for the financial sector. In the ever-changing economy, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics reflect the strongest return on investment. Our survey found marketers are still growing digital marketing efforts into 2023 but as in-person events are returning, marketing dollars are also increasing to offline channels such as events and sponsorships.
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Topics Digital Marketing, Credit Union Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted October 6, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers.
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

Digital Marketing for Manufacturers: Playbook for New Product Launches

Posted October 6, 2022
7 minute read
When B2B manufacturing marketers promote a new product, reaching the target audience takes an organized plan of attack and someone dedicated to managing the project. The frequency of product releases is different for every manufacturer so whether it is something that happens every few weeks, every few months, or every few years, keeping a documented playbook handy makes the process smoother for everyone involved. It also ensures no channel is overlooked and over time marketers hone the digital strategy that yields the best results.
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Topics Digital advertising, Email marketing, Display Advertising, B2B Marketing, Manufacturing Marketing

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about.
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Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

WebStrategies: A Premier Credit Union Digital Marketing Agency

Posted August 11, 2022
4 minute read
To varying degrees of success, most digital marketing agencies can run paid advertising and write copy for content marketing purposes, so you may ask, “What makes WebStrategies a premier credit union digital marketing agency?” WebStrategies has operated in the digital marketing space since 2005 and credit unions emerged as a primary industry that we serve. We have over 60 credit union clients because we’ve become extremely knowledgeable about their business operations and the needs of our clients. In fact, we often shock the C-suite with our ability to assist, not just with marketing, but the ability to solve problems that arise from silo’d departments and nonintegrated systems.
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Topics Content marketing, Local SEO, Credit Union Marketing

Social Media Strategy for Manufacturing Companies

Posted August 8, 2022
6 minute read
Social media platforms have been available for businesses for over ten years yet many manufacturers still dismiss the platforms as frivolous rather than embracing the potential to build a brand reputation through organic posting and to target specific audiences with ads. Social media is not just for B2C brands and taking a look at Industry Week’s top 10 manufacturing companies, leading B2B manufacturing marketing departments leverage the platform for branding. (Ironically, Clorox and Apple, the two manufacturers of consumer products in the top ten list, are the least active on Facebook.)
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Topics Social Media, B2B Marketing

Seven Clever Ways To Automate Direct Mail For Credit Unions

Posted August 1, 2022
4 minute read
Even as a digital marketing agency, we know there are benefits credit unions realize through direct mail campaigns to reach members and potential members. The keys to doing that well are using an integrated CRM that can provide information and working with a vendor such as Conquest Graphics to convert that data into advertising, tailored to a member, or potential member’s, current needs. Now that the volume of direct mail has tapered off in most households, it is easier to get attention than in previous years.
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Topics Credit Union Marketing, HubSpot for Credit Unions

9 Can't-Miss Credit Union Advertising Ideas

Posted July 14, 2022
5 minute read
Advertising should be more than setting up some ads for your entire market and putting them on auto-pilot. There are better ways to maximize a credit union advertising budget, and the following ideas primarily leverage data to more precisely target audiences with the right product to the right person by targeting a younger demographic that will help build the membership base.
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Industry Pages as Part of Your Marketing Manufacturing Strategy

Posted July 1, 2022
2 minute read
Pages on a manufacturer's website that specifically name the industries you serve and how you solve problems for businesses in that industry are valuable content that serve many purposes. Manufacturing marketers can realize several benefits when website content is planned and built out around the types of businesses that use their product or services. The below menu is an example of how one manufacturer structured its industry pages.
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Topics Content marketing, Inbound Marketing, Manufacturing Marketing