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WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. This is accomplished by providing strategy based, data-driven digital marketing services, advice and plans that convert online visitors into leads and sales for our clients.

Recent Posts

How Credit Unions Can Engage With Their Community Without In-Person Events

Posted August 14, 2020
4 minute read
While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use creative and often virtual means to build and maintain a valuable connection with prospective, new, and existing members of your credit union.
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Topics Local SEO, Credit Union Marketing, Branding

Most Popular Marketing Automation Tactics For Credit Unions

Posted July 17, 2020
3 minute read
Do you want to save time on your credit union marketing? Want to provide a more personalized marketing experience? Want to increase your conversion rates when connecting with your members? Then marketing automation is a strategy you want to have in your marketing tool belt. There are various marketing automation options available to market your credit union based on your goals and what will best help you achieve them.
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Topics Marketing Automation, Credit Union Marketing

Tools For A Successful Manufacturer Digital Marketing And Sales Strategy

Posted July 10, 2020
6 minute read
With the cancellation of trade shows and travel, the typical marketing strategies for manufacturing companies are rapidly adjusting to more digital platforms. Heading into 2020, digital marketing was already a sound strategy that produced impressive results for manufacturers, but is even more critical now as more consumers are researching and making buying decisions online more than ever. By diversifying your sales and marketing approach, you're able to reach more of your ideal customers.
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Topics Manufacturing Marketing

How Manufacturers Can Target Their Audience on LinkedIn

Posted July 1, 2020
3 minute read
When considering marketing efforts for your manufacturing business, LinkedIn likely doesn’t sit at the top of your priority list. But, now might be the time to consider it as a contender. LinkedIn has evolved to much more than a job searching platform, and it can be very effective in targeting your ideal audience. The advertising features allow you to narrowly target your audience using various strategies that can lead to a strong ROI for your business.
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Topics Advertising, Manufacturing Marketing

Credit Union Marketing Budgets: How To Handle Budget Fluctuations

Posted June 30, 2020
4 minute read
Many factors can impact a credit union’s marketing budget. When something does happen, it’s critical to have a ready-to-go plan to address either the increase or decrease quickly. You don’t want to see any drop in your traffic, but the right decisions can improve ROI no matter if you have less or more to spend. The key is to do what it takes to reduce any negative impact on your organization’s revenue. How is that possible?
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Topics Marketing budgets, Credit Union Marketing

Why Credit Unions Should Be Using a Chatbot

Posted June 23, 2020
5 minute read
Credit unions are turning to automation like chatbots to improve client engagement and boost the productivity of employees. Chatbots improve customer service and provide valuable data that organizations can use to drive further success and profitability.
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Topics Marketing Automation, Credit Union Marketing

How Hubspot Can Improve Credit Union Marketing Reporting

Posted June 17, 2020
4 minute read
When you’re in the market for a customer relationship management system that will support your credit union marketing efforts, HubSpot is often a top contender. Their in-depth data analytics can help you improve your credit union marketing by giving you the insight needed to make more informed marketing decisions. HubSpot tracks everything from email open rates to leads generated and more, so you’ll never miss out on this essential data.
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Topics Hubspot, Credit Union Marketing

7 Reasons Credit Unions Are Adopting Marketing Automation

Posted May 28, 2020
4 minute read
As a credit union, you want to implement marketing strategies that will provide you with a desirable ROI. Marketing automation helps you automate marketing processes across multiple channels to increase revenue and maximize efficiency to achieve your goals.
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Topics Marketing Automation, Credit Union Marketing

The Best Marketing Automation System for Credit Unions

Posted May 20, 2020
3 minute read
You can implement credit union marketing automation practices to generate more leads, be more efficient, and personalize your marketing to appeal to your current and future customers. When making decisions about marketing automation, you have to determine which system will help you best achieve your marketing goals. We recommend an advanced platform like Hubspot for our credit union clients; however, there are other options available as well.
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions

Marketing Automation is Not Reserved for Large Credit Unions

Posted May 5, 2020
4 minute read
Credit union marketing automation is a beneficial strategy for all credit unions regardless of size. Having it in place is no longer reserved for the larger credit unions, so whether you have one branch or ten, you can and should use automation for your marketing.
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions