Inbound Marketing & Sales Development Inspiration

The Importance of Personas in Industrial Marketing

Administrator Administrator Posted March 18, 2020 3 minute read

The Importance of Personas in Industrial Marketing

In a digital world of personalized customer experience, knowing your audience is vital to a growing, thriving industrial brand.

Selling a product..

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Topics: Personas, B2B Marketing, Manufacturing

How Facebook’s New Advertising Rules Affect Credit Union Marketing

Administrator Administrator Posted March 6, 2020 5 minute read

Love them or hate them, the guidelines of Facebook’s ad platform greatly impact the ways credit unions market their services. Every year in late September, this online tech giant will undergo..

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Topics: Facebook, Digital advertising, Credit Union Marketing

The Power Of Online Advertising For Manufacturers

Administrator Administrator Posted January 2, 2020 4 minute read

Online advertising for manufacturers is not necessarily a new development, although many manufacturing companies have been slow to dip their feet into the vast world that is digital marketing.


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Topics: Digital advertising, Manufacturing

Content Marketing for Manufacturers

Administrator Administrator Posted December 26, 2019 5 minute read

Content marketing for manufacturers is not just a fashionable trend. Creating content is a real, tangible, and absolutely necessary aspect for all modern industries if they plan to be successful..

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Topics: Content marketing, Manufacturing

6 Best Practices for PPC Advertising For Credit Unions

Administrator Administrator Posted November 28, 2017 6 minute read

At this point, most people who work in marketing or advertising for the credit union industry have heard of PPC or search advertising. But do you know what your potential customers think of it?

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Topics: Credit Union Marketing

WebStrategies Inc. & Impression Marketing Announce Merger

Administrator Administrator Posted October 26, 2016 2 minute read

For More Information:Neal Lappe, CEO, WebStrategies Inc.804-314-4050, neal@webstrategies.comOctober 24, 2016

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Topics: Press Release

Back to the Basics, III: Using Google Analytics Custom Reports

Administrator Administrator Posted September 16, 2013 4 minute read

By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80..

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Topics: Pay Per Click, Google Analytics, Web Analytics

Google Analytics - Back To The Basics pt. 2 - Advanced Segments

Administrator Administrator Posted September 9, 2013 5 minute read

In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature..

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Topics: Google Analytics, Web Analytics, Online Marketing

Closing the Sale - The Signals to Look For

Administrator Administrator Posted September 4, 2013 3 minute read

The national sales closing rate is around 27% - WOW. When you think about all the time and money spent meeting with prospects, studying the prospect’s situation and developing proposals, to only..

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Topics: Sales, Selling Skills, Sales Training

Uncovering New Sales Leads & Opportunities

Administrator Administrator Posted September 2, 2013 2 minute read

Clearly one of the most challenging elements of sales is getting in front of qualified leads. A great salesperson with terrific selling skills won’t succeed without a steady diet of qualified..

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Topics: Sales, Sales & Marketing, Sales Training

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