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WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. This is accomplished by providing strategy based, data-driven digital marketing services, advice and plans that convert online visitors into leads and sales for our clients.

Recent Posts

How Meta Advertising Policies Affect Credit Union Marketing

Posted March 11, 2024
7 minute read
Love them or hate them, the guidelines of Meta’s ad platform greatly impact the ways credit unions market their services.
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Topics Facebook, Digital advertising, Credit Union Marketing

HubSpot's New Pricing Model for 2024: What You Need to Know

Posted March 8, 2024
2 minute read
On March 5, 2024, HubSpot rolled out significant updates to its pricing model that will affect how the platform is sold to new customers. Here's an overview of the key changes and what they mean for businesses using or considering HubSpot.
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Is HubSpot Secure Enough for Credit Unions?

Posted June 12, 2023
3 minute read
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information. There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
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Topics Credit Union Marketing, HubSpot for Credit Unions

Industrial Marketing Techniques: Online Lead Generation for Manufacturers

Posted April 17, 2023
3 minute read
Originally posted on September 4, 2020, this post was refreshed in April of 2022. Industrial companies like manufacturers are becoming more invested in digital advertising and content marketing to drive traffic to their website. Along with that focus on generating website traffic should come strategies for connecting with qualified traffic—capturing visitors' information so that you can start to build a relationship with them. By collecting details like your visitor’s name, email address, and the company they work for, you can input this information into your CRM, monitor their interactions, and follow up much more effectively.
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Topics Lead generation, B2B Marketing, Manufacturing Marketing

The Most Important Marketing Metrics for Industrial B2Bs to Measure

Posted September 16, 2021
4 minute read
Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
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Topics Reporting, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

How To Interpret The Results Of Your Credit Union Marketing

Posted October 7, 2020
4 minute read
An effective marketing campaign creates results. But how good are those results? What outcomes did they lead to? Every credit union marketing campaign needs to be analyzed to determine effectiveness. No matter how creative, interesting, or responsive it is, you have to ask what came of that campaign. Did it reach the goals you desired? Was it worth the investment? By analyzing the results of any campaign, you can then make decisions on how to further improve it to achieve an even better ROI. Analyzing campaign success leads to even better results next time. It also allows you to be more selective in your marketing.
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Topics Credit Union Marketing

Understanding Keyword Rankings and SEO for Manufacturers

Posted October 1, 2020
3 minute read
Search engine optimization, or SEO, is a recommended strategy for all companies, including manufacturing businesses. With SEO strategies in place, you can gain more organic traffic, quality leads, brand awareness, and, ultimately, an increase in revenue.
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Topics SEO, Manufacturing Marketing

How Credit Unions Can Market To Current Members

Posted September 18, 2020
3 minute read
When credit union marketing is discussed, the focus is often on how to attract new members. In doing so, nurturing current members can fall to the wayside. However, in reality, it’s crucial to keep your current members engaged and make them aware of products and services that will meet their financial needs.
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Topics Credit Union Marketing

Manufacturing Content Marketing: Repurposing Old Content

Posted September 9, 2020
4 minute read
Manufacturing marketers often have access to a plethora of existing content, and there can be huge benefits to mining that content for marketing purposes. Whether it's a PDF or engineering rendering, sales brochures or other product information, this content can be repurposed, so it shows up in search results and helps your ideal client find your content and company easier.
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Topics Content marketing, Manufacturing Marketing

How Credit Unions Can Spend Less on Marketing and Get Better Results

Posted September 1, 2020
3 minute read
COVID-19 has impacted every industry, from the perspective of the consumer and the company. As behavior changes, credit unions are being forced to adjust their marketing spend to be both efficient and effective.
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Topics Credit Union Marketing