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Inbound Marketing & Sales Development Inspiration

6 Best Practices for PPC Advertising For Credit Unions

Administrator Administrator Posted November 28, 2017 6 minute read

At this point, most people who work in marketing or advertising for the credit union industry have heard of PPC or search advertising. But do you know what your potential customers think of it?

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Topics: Credit Union Marketing

WebStrategies Inc. & Impression Marketing Announce Merger

Administrator Administrator Posted October 26, 2016 2 minute read

For More Information:Neal Lappe, CEO, WebStrategies Inc.804-314-4050, neal@webstrategies.comOctober 24, 2016

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Topics: Press Release

Back to the Basics, III: Using Google Analytics Custom Reports

Administrator Administrator Posted September 16, 2013 4 minute read

By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80..

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Topics: Pay Per Click, Google Analytics, Web Analytics

Google Analytics - Back To The Basics pt. 2 - Advanced Segments

Administrator Administrator Posted September 9, 2013 5 minute read

In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature..

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Topics: Web Analytics, Online Marketing, Google Analytics

Closing the Sale - The Signals to Look For

Administrator Administrator Posted September 4, 2013 3 minute read

The national sales closing rate is around 27% - WOW. When you think about all the time and money spent meeting with prospects, studying the prospect’s situation and developing proposals, to only..

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Topics: Sales, Selling Skills, Sales Training

Uncovering New Sales Leads & Opportunities

Administrator Administrator Posted September 2, 2013 2 minute read

Clearly one of the most challenging elements of sales is getting in front of qualified leads. A great salesperson with terrific selling skills won’t succeed without a steady diet of qualified..

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Topics: Sales, Sales & Marketing, Sales Development

How to Get Your Buyer Talking - Ask a Good Opening Question

Administrator Administrator Posted June 20, 2013 3 minute read

How can you get your buyer to tell you his biggest challenges and greatest fears? That’s the topic of this article. Asking good questions and actively listening to the buyer are very important..

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Topics: Sales, Sales Training

Sales Assessment - CPQ Sales Compatibility

Administrator Administrator Posted June 8, 2013 2 minute read

I've written before about the question, "are elite salespeople made or born?". After nearly 10 years as an entrepreneur and B2B salesperson, I am convinced they are born. When I talk about "elite" I..

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Topics: Sales, Sales Training

How to Close a Big Sale – A 10-Step Plan

Administrator Administrator Posted June 6, 2013 4 minute read

Ask any B2B sales professional this question – “Would you rather land one $50,000 sale or 10 $5,000 sales?” and most would choose the big one. The bigger the sales opportunity, the more prepared and..

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Topics: Sales, Leadership & Management

Becoming an Elite Salesperson - 5 Critical Factors

Administrator Administrator Posted May 23, 2013 3 minute read

The ongoing debate about whether elite salespeople are made or born always seems to result in a “yes” conclusion. Experts agree there’s a natural aptitude for sales that some people have in their DNA..

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Topics: Sales

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