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Search engine optimization, or SEO, is a recommended strategy for all companies, including manufacturing businesses. With SEO strategies in place, you can gain more organic traffic, quality leads, brand awareness, and, ultimately, an increase in revenue.

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. Last year, our broadcast about our favorite DIY digital marketing tools was a big hit. Many small and medium sized businesses are looking for user-friendly and inexpensive solutions to make their marketing more effective, and we are happy to share what we've learned! Because the digital world moves so quickly, and we had many more to share, we decided to put out a new show with an updated list of tools to consider adding to your marketing technology stack.

In 2016, WebStrategies acquired Impression Marketing. One of Impression’s partners, Anne Moss, left the agency world following the suicide of her son the prior year.

There is no single tool that can handle all of your digital marketing needs. There are several platforms that come close, particularly marketing automation systems, but you'll still need to supplement that system with some additional programs to round out your digital marketing toolkit. One way to go is to hire a marketing agency that already has all of the systems needed at their disposal, but when you're starting out or if you've only contracted out a portion of your marketing efforts to an agency, you can take advantage of some very effective low-or-no-cost DIY tools.

In our recent Facebook Live broadcast we discussed just how prevalent voice search has become, and why marketers need to pay attention.

In the last episode of WebStrategies Live, we discussed how to approach budgeting for Search Engine Optimization (SEO) services, and some of the key factors to consider. Whether you outsource your SEO strategy to a digital marketing agency or use an internal SEO specialist, setting a realistic budget and being able to access measurable results are keys to your success. Watch the broadcast below.

How to Develop the Best SEO Marketing Budget It depends, of course. If you’re just now, in 2017, starting to think about SEO for the first time, this probably isn’t the right blog for you. Check out this Beginner’s Guide to SEO from Moz. For those trying to figure out how much to spend on SEO, you’re in the right place. When it comes to SEO spending and budgeting, be sure to have an ultimate goal in mind and a desired return on that investment (ROI) right from the start.

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.

As the world becomes digital, more marketing budgets are moving from traditional channels to online channels. Most traditional channels don’t allow you to accurately track the return on your investment. Fortunately, the online world offers a detailed level of tracking and measurement that helps us better understand the return on our digital investments.